Younger consumers nonetheless favor sedans, Nissan survey finds

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Nissan, on the again of a survey which discovered that youthful consumers nonetheless gravitate strongly in the direction of sedans, has introduced that it will likely be doubling down on sedans, with plans to develop its world line-up of all-new fashions.

The worldwide survey discovered that, of all drivers who don’t personal a sedan, an astonishing 75% of respondents would contemplate shopping for one now or sooner or later. For millennials, the quantity rises to eight in 10.1!

With that, the Japanese automaker will probably be introducing a collection of latest sedan fashions globally that cater to those potential clients. Sixty years after launching the Skyline, Nissan will proceed to reinvent sedans with daring new fashions (such because the Versa/Almera you see right here) , full with the most recent superior security applied sciences and environment friendly powertrains.

Nissan’s company vice chairman of world product technique and planning, Ivan Espinosa mentioned: “Our latest sedans converse on to the wants of consumers, significantly younger individuals who could also be seeking to purchase their first automobile. As a few of our rivals stroll away from sedans, we’re seizing the chance.”

Final yr, Nissan unveiled the all-new Altima, that includes decrease, wider and extra athletic proportions. The sixth technology mannequin is the primary sedan to supply Nissan’s ProPilot driver help system, recognized within the US as ProPilot Help. It’s additionally out there with VC-Turbo, the world’s first production-ready variable compression ratio engine.

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Extra not too long ago, the all-new Sylphy sedan debuted at Auto Shanghai 2019 with a brand new and extra fuel-efficient powertrain, a wider stance, improved aerodynamics, seamless connectivity options and a full suite of energetic security applied sciences.


Nissan Altima (high), Nissan Sylphy (backside)

Shifting ahead, Nissan will introduce ProPilot 2.zero, which is the model’s next-generation driver help system within the new Skyline. The brand new mannequin will go on sale in Japan in September this yr.

“Nissan vehicles are providing clients extra superior options than ever. Within the months and years to return, Nissan sedan drivers will get pleasure from extra autonomous applied sciences, extra superior and electrified powertrains, and extra connectivity,” mentioned Espinosa.

For a extra detailed have a look at the survey outcomes (the research concerned automobile homeowners and non-owners around the globe, between the ages of 18 and 65), try the pointers under.

  • A best choice: 75% of drivers who don’t personal a sedan would contemplate shopping for one now or sooner or later.
  • Alternative of youthful generations: Eight in 10 millennials who don’t personal a sedan (80%) would contemplate shopping for one now or sooner or later. The identical is true for Technology Z: almost seven in 10 (68%) would contemplate a sedan as their subsequent automobile.
  • Pushed by passionate explorers: Sedan drivers care about greater than the every day commute – 71% mentioned they’re captivated with journey and journey, and 62% mentioned their passions lie in exploring nature and the outside.
  • Adored by homeowners: Roughly 42% of sedan drivers consider their automobile has its personal character. Greater than 1 / 4 (31%) admitted speaking to their automobile and even naming it (31%).
  • The put up Younger consumers nonetheless favor sedans, Nissan survey finds appeared first on Paul Tan’s Automotive Information.

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