Winners and losers within the 2018 UK automotive market

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UK automotive gross sales are 5.5% decrease total than in 2017 however some producers had a greater 12 months than others
Who has performed effectively this 12 months and which fashions have bombed? We sift by way of the brand new automotive registrations and reveal all

The ultimate UK 2018 new-car registration determine is predicted to be 2.four million at greatest, a 5.5% drop on 2017 and a fall of 10.9% from the 2016 peak of just below 2.7 million.

The hope is the market will now stabilise at round 2.three million – however a lot will rely on Brexit. For now, right here’s the great and unhealthy information of 2018.  


  • 2017 market share: zero.20% 
  • 2018 market share: zero.18% 

Alfa Romeo is within the Final Probability Saloon however, sadly, the Stelvio seems to have handed out on the ground. Gross sales solely simply exceeded 1000 items this 12 months – about 10% of what the Jaguar F-Tempo achieves.


  • 2017 market share: zero.06% 
  • 2018 market share: zero.06% 

Now Britain’s solely publicly listed automotive firm, Aston is getting ready for its subsequent leap ahead with the DBX SUV and Lagonda saloon (third time fortunate after the failed 1961 Lagonda Rapide and 1976 Aston Martin Lagonda?). 


  • 2017 market share: 6.89% 
  • 2018 market share: 6.18% 

Audi’s gross sales crashed in September as a result of a scarcity of engineers meant it couldn’t homologate its automobiles for the brand new WLTP emission requirements in time. Its market share will probably recuperate subsequent 12 months. 


  • 2017 market share: zero.07% 
  • 2018 market share: zero.07% 

Is Bentley in hassle? The Bentayga was meant to sharply improve the luxurious model’s gross sales, but market share is basically no greater than earlier than. Stories recommend that Bentley is awash with unsold examples of its SUV. 


  • 2017 market share: 6.89% 
  • 2018 market share: 7.22% 

BMW has bounced again this 12 months, because of the brand new X2 and 5 Collection. The brand new three Collection (nonetheless BMW’s prime vendor) ought to give the gross sales numbers an much more vital increase in the course of the course of 2019. 


  • 2017 market share: 2.03% 
  • 2018 market share: 2.14% 

With MPVs of their loss of life throes, Citroën is diminished to being a vendor of very small automobiles: 66% of gross sales come from the C1/C3/C3 Aircross. Nevertheless, the brand new C5 Aircross may make an affect in 2019. 


  • 2017 market share: zero.99% 
  • 2018 market share: 1.00% 

Dacia has been becalmed for 3 years with a market share of round Nevertheless, the brand new Duster’s current arrival on the scene ought to give the corporate some elevated impetus subsequent 12 months. 


  • 2017 market share: zero.36% 
  • 2018 market share: zero.22% 

DS demanding to be seen as ‘premium’ is a bit like somebody endlessly demanding ‘respect’. In each circumstances, it’s a must to earn it, not demand it. The model’s large hope amongst a 12 months of failure is the upcoming DS three Crossback.


  • 2017 market share: zero.03% 
  • 2018 market share: zero.04% 

Not a terrific 12 months for the agency, with the loss of life of chairman Sergio Marchionne and the failure to win the Formulation 1 championship. Nevertheless, gross sales are as regular as a rock. 

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  • 2017 market share: 1.93% 
  • 2018 market share: 1.75% 

Throughout 2018, 500-badged fashions accounted for 80% of Fiat’s gross sales.


  • 2017 market share: 11.31% 
  • 2018 market share: 10.69% 

Most of Ford’s European income have historically come from the UK, however with the weak pound and falling UK gross sales, Ford of Europe has critical points. It continues to have the most important market share of anybody in 2018, although. 


  • 2017 market share: 2.12% 
  • 2018 market share: 2.25% 

Market share has risen over the previous couple of years however, with 40% of gross sales coming from the beige-cardigan Jazz, the picture would possibly nonetheless take a bit longer to enhance. 


  • 2017 market share: three.68% 
  • 2018 market share: three.86% 

Hyundai’s regular rise continues. The important thing issue is that its new fashions are very not often duds: this 12 months, the Kona and Ioniq have slotted into the vary, offered effectively and boosted total share. 


  • 2017 market share: zero.14% 
  • 2018 market share: zero.03% 

A troublesome 12 months for Nissan’s upmarket model. You’d need to look again a protracted, lengthy solution to discover a European-made automotive that has flopped as badly because the Q30/QX30 has performed. Its construct high quality is among the many greatest, however its showroom attraction is exactly the other.


  • 2017 market share: 1.40% 
  • 2018 market share: 1.56% 

The E-Tempo and F-Tempo are doing effectively however, sadly, the XE is wanting like a poor funding: the Merc C-Class and BMW three Collection are each outselling it 5 to at least one. The XF and getting older XJ aren’t precisely flying out of sellers, both. 


  • 2017 market share: zero.25% 
  • 2018 market share: zero.26% 

In one of many world’s greatest 4×4 markets, the world’s most recognised 4×4 vary is being outsold by the Kia Stonic – the results of distinctly common merchandise being marketed at premium costs.


  • 2017 market share: three.67% 
  • 2018 market share: four.14% 

Kia has the power to promote the unlikeliest automobiles: its telephone-box Soul MPV is the one automotive in its shrinking phase truly to extend gross sales. Even the Optima giant saloon and property are doing respectable enterprise. 


  • 2017 market share: three.25% 
  • 2018 market share: three.31% 

Beforehand untouchable Land Rover has picked up a number of scratches this 12 months. The brand new Velar is doing effectively, however the Discovery is down 25% and the Discovery Sport has fallen 20% – two vitally essential quantity automobiles.


  • 2017 market share zero.50% 
  • 2018 market share: zero.54% 

There was slight development because of the NX SUV, which takes practically 40% of gross sales, however virtually each different mannequin has declined. The smaller UX crossover ought to give Lexus a shot within the arm subsequent 12 months. 


  • 2017 market share: zero.01% 
  • 2018 market share: zero.01% 

Lotus is basically in a holding sample whereas new proprietor Geely attracts up its massively formidable – and thrilling – funding plans. Gross sales are at present tiny. 


  • 2017 market share: zero.07% 
  • 2018 market share: zero.05% 

As with the agency’s Alfa Romeo sibling and the Stelvio, 2018 was alleged to be the 12 months that Maserati’s new Levante SUV made the long-awaited gross sales breakthrough. It didn’t. With nothing new on the horizon for 2019, issues look decidedly bleak.

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  • 2017 market share: 1.54% 
  • 2018 market share: 1.69% 

The second-generation CX-5 (now Mazda’s bestseller) has led to a slight rise. The all-new three will arrive subsequent 12 months and may add one other increase. 


  • 2017 market share: 7.12% 
  • 2018 market share: 7.24% 

After ending 2017 because the main German premium model for the primary time in many years, Mercedes is just very marginally forward of BMW as this 12 months swings to an in depth so 2018 will go right down to the wire.


  • 2017 market share: zero.17% 
  • 2018 market share: zero.38% 

It could be pushing it to say the brand new ZS crossover has made a breakthrough, however the figures are definitely encouraging. The ZS is promoting about the identical because the mixed whole for the Fiat 500X and Jeep Renegade.


  • 2017 market share: 2.68% 
  • 2018 market share: 2.69% 

As anticipated, the brand new Countryman has boosted Mini’s market share barely. The one new mannequin exercise scheduled for 2019 would be the electrical Mini – 10 years after the primary 40 prototypes have been examined by UK customers. 


  • 2017 market share: zero.63% 
  • 2018 market share: zero.87% 

Simply when issues have been going so effectively, the federal government abolished the plug-in automotive grant. Because the Outlander was the grant’s largest beneficiary, gross sales are prone to endure in 2019.


  • 2017 market share: 5.95% 
  • 2018 market share: four.38% 

After years of accelerating gross sales because of the Qashqai and Juke, Nissan has had a nasty shock. The Juke (gross sales down 35%) is now eight years previous, which is fairly historical for a trend merchandise. 


  • 2017 market share: three.24% 
  • 2018 market share: three.43% 

All the expansion has come from the 3008/5008 vary, which has elevated by 60% this 12 months. Each fashions are nonetheless outsold by the Hyundai Tucson, although, demonstrating Peugeot’s shrunken presence within the UK.


  • 2017 market share: zero.55% 
  • 2018 market share: zero.50% 

With UK gross sales of round 15,00zero per 12 months, Porsche, that well-known SUV model, will get roughly 50% of gross sales from the Macan and Cayenne, 40% from the 911 and 718, and 10% from the Panamera. 


  • 2017 market share: 2.72% 
  • 2018 market share: 2.64% 

A couple of years in the past, Renault culled its UK vary, dropping the Laguna, Espace, Modus and Wind. It may simply do the identical once more: the Mégane, Scenic, Koleos and Twingo contribute little or no. 


  • 2017 market share: zero.02% 
  • 2018 market share: zero.02% 

Sudden modifications in market share can be reasonably vulgar, however the Cullinan SUV may result in a heady zero.three% share in 2019 if the expansion development of the luxurious SUV phase continues. 


  • 2017 market share: 2.21% 
  • 2018 market share: 2.70% 

Gross sales of the Ibiza and Leon are regular so all registrations of the favored new Arona and Ateca are merely swelling the entire. 


  • 2017 market share: three.25% 
  • 2018 market share: three.12% 

Skoda has stated there might be no extra polarising fashions within the model of the Yeti. It believes it may well promote much more by sticking to traditional, timeless styling. Logical, however reasonably a disgrace. 

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  • 2017 market share: zero.41% 
  • 2018 market share: zero.33% 

Mercedes’s final excuse for its Good model was that no less than it lowered its fleet common CO2. On condition that Good now accounts for round 5% of whole Daimler automotive gross sales, even that one is sporting skinny. 


  • 2017 market share: zero.14% 
  • 2018 market share: zero.12% 

Absolutely, some UK consumers have a use for the one full-sized separate-chassis 4×4 to have been launched in years? If that’s the case, Ssangyong is having hassle finding them. 


  • 2017 market share: zero.11% 
  • 2018 market share: zero.13% 

If Subaru was a college baby, it will be the quiet one which was not fairly vivid sufficient to face out, and never fairly extrovert sufficient to be well-liked. The current axing of all of its diesels gained’t assist issues.


  • 2017 market share: 1.59% 
  • 2018 market share: 1.64%

Suzuki’s bestsellers, the Vitara and Swift, each elevated gross sales. The brand new Jimny will give Suzuki a buzz (in each senses) however it’s unlikely to considerably change total share. 


  • 2017 market share: four.01% 
  • 2018 market share: four.45%

The C-HR has grown Toyota’s share however there’s a number of work for the 2019 Corolla to do. Simply over half of gross sales nonetheless come from the low-margin Aygo and Yaris. 


  • 2017 market share: 7.68% 
  • 2018 market share: 7.41% 

Gross sales of all persevering with fashions have fallen, together with the Astra (down 40%). The current announcement of a small revenue mirrored asset gross sales as a lot as improved margins. 


  • 2017 market share: eight.21% 
  • 2018 market share: eight.42% 

Now quantity two within the UK, however not as a result of it has elevated share over the previous 10 years. Its semi-premium positioning means it has merely prevented the falls of mainstream rivals. 


  • 2017 market share: 1.82% 
  • 2018 market share: 2.09% 

After practically 20 years of wrestle, Volvo is lastly establishing itself as a cool, design-led various to German premium manufacturers.

It was an excellent 12 months to be promoting…

Luxurious SUVs: Up by 20%, helped by the brand new Vary Rover Velar and BMW X5. 

Small crossovers: B-segment fashions just like the Seat Arona have been up 19%. Virtually all producers skilled development.

Govt saloons and estates: Surprisingly, these elevated market share barely, with the Volvo S90/V90 within the vanguard.

It was a foul 12 months to be promoting…

Something made by Fiat Chrysler Cars: Fiat and Alfa have been down 15% and Maserati dropped 20%. Jeep fell a average 6%, however solely as a result of its 2017 baseline was so low.

Non-premium household hatchbacks: Fashions just like the Ford Focus fell by 15% as consumers switched to automobiles just like the Mercedes A-Class and crossovers.

MPVs of any dimension: Small fashions just like the Citroën C3 Picasso dropped by 60%, mid-sized ones just like the Ford C-Max dropped 30%, and full-sized MPVs fell 35%.

Learn extra

The 10 best-selling automobiles in Britain​

Alfa Romeo Stelvio Quadrifoglio 2018 evaluation​

New Vehicles 2018/2019: What’s coming and when?​

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