WeWork will get into the meals enterprise, backing the superfood startup of massive wave surfer Laird Hamilton
WeWork CEO Adam Neumann has been described as an avid surfer, one who has been identified to seize his board and go, each within the Hamptons in Lengthy Island, the place he reportedly owns a house, in addition to in Hawaii.
Possibly it’s no shock, then, that WeWork is now additionally investing in a so-called superfood firm that was created a number of years in the past by large wave surf star Laird Hamilton, who Neumann was apparently browsing alongside simply final week. In a video name with Neumann on Monday, a Quick Firm reporter famous that Neumann is at the moment sporting a solid on one in every of his fingers, having damaged it in the course of the outing.
How a lot WeWork is investing within the startup, Laird Superfood, is just not being disclosed, however in line with the meals firm, the cash shall be used to gas product improvement, acquisitions and to rent extra staff. A press launch that was revealed with out fanfare earlier right now additionally notes that Laird Superfood merchandise shall be made obtainable to WeWork members and staff at choose places quickly.
A few of these choices are actually attention-grabbing, together with “efficiency mushrooms” that it says “harnesses the advantages” of Chaga, a fungus believed by some to stimulate the immune system; Cordyceps, one other fungus that’s been used for kidney issues and erectile dysfunction; and Lion’s Mane, yet one more fungus believed by some to stimulate nerve progress within the mind.
The corporate suggests including one teaspoon of the mushrooms every day to 1’s espresso, tea or well being shake.
Laird Superfood additionally sells beet- and turmeric-infused powdered coconut waters, “ultra-caffeinated” espresso and quite a lot of espresso creamers, together with a mint-flavored creamer and a turmeric-flavored quantity.
It’s for a really particular client, in different phrases — presumably one who actually likes turmeric, for instance. Then once more, what works for Laird Hamilton will undoubtedly work for lots of people who’ve watched his decades-long profession with amazement.
Hamilton appears to be promoting what he really ingests, too. As he informed The Guardian final spring of his personal eating regimen: “I like espresso. You may give me 5 pictures of espresso, 1 / 4 stick of butter, 1 / 4 stick of coconut oil and different fats, and I’ll drink that. I might go for 5 or 6 hours and never be hungry, as a result of I’m burning fats.”
Natural meals startups have been elevating cash left and proper in recent times, together with from conventional meals corporations, in addition to from enterprise buyers, who’ve poured billions of into wholesome snacks and drinks, with blended outcomes.
For WeWork’s half, the funding isn’t the primary that has appeared considerably far afield for the corporate. In one in every of its extra shocking bets thus far, WeWork invested in a maker of wave swimming pools in 2016. The scale of that funding was additionally undisclosed.