VTREC-PDRM Car Theft Consciousness Marketing campaign 2019 launched – elevating consciousness to scale back theft

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The Car Theft Discount Council of Malaysia (VTREC), along with the Royal Malaysia Police (PDRM), has launched its Car Theft Consciousness Marketing campaign 2019 on the Bukit Aman police headquarters immediately.

A non-profit three way partnership between the Common Insurance coverage Affiliation of Malaysia (PIAM), the police and plenty of different authorities and non-government businesses, VTREC goals to lift consciousness concerning the risks of auto theft and the best way to stop such occurrences from taking place.

Based on the organisation, a complete of 13,340 theft-related insurance coverage claims had been made final yr, a 29% discount from 2017; it additionally stated that the determine has seen a 65% drop over a interval of 5 years. Practically 60% of them concerned bikes, at 7,442 instances versus 5,155 for vehicles and 743 for industrial automobiles.

Bikes additionally made the lion’s share of automobiles reported stolen at 26,779, in comparison with 7,413 vehicles and 1,761 industrial automobiles. Total, 35,953 thefts had been reported in 2018, 15% decrease than in 2017 and representing a 49% discount in 5 years. Out of these, 22 automobiles had been recovered from different international locations, because of the efforts of authorities in neighbouring Thailand and Singapore.

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Even with the encouraging discount in thefts, it’s nonetheless a reasonably excessive quantity, and a car continues to be reported lacking each 40 minutes. To scale back that determine, VTREC is asking automobile homeowners to observe a couple of steps to maintain their car secure.

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House owners are reminded to maintain their automobiles locked and home windows closed every time they’re parked, and take their keys with them always – they need to not depart their automobiles with the engine working. Additional protecting measures, equivalent to utilizing a steering lock, are advisable.

Autos also needs to be parked in a authorized, well-lit carpark, as over 50% of thefts happen in darkish and unattended areas. House owners also needs to chorus from leaving their car registration card within the automobile itself and their keys mendacity round in locations seen to prying eyes, VTREC says.

Together with the marketing campaign, VTREC is holding a selfie contest on Instagram to drum up consciousness, with money prizes to be gained. There may also be a contest for individuals who write probably the most inventive pledge to scale back car thefts on a pledge wall. A roadshow is being deliberate, with areas to be introduced later.

The put up VTREC-PDRM Car Theft Consciousness Marketing campaign 2019 launched – elevating consciousness to scale back theft appeared first on Paul Tan’s Automotive Information.


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