Volkswagen turns Jetta into standalone model for China

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Jetta VA3
Funds model will goal youthful patrons, providing a rebadged Volkswagen Jetta saloon and a pair of Seat-derived SUVs

Volkswagen has launched a brand new standalone model for the Chinese language market, named after its long-running Jetta mannequin.

The Jetta model will probably be run by the German agency in co-operation with long-time Chinese language three way partnership associate First Car Works (FAW). It is going to goal youthful patrons outdoors main metropolitan areas. The 2 firms first revealed they have been planning a finances model in 2017.

Volkswagen gross sales boss Jürgen Stackmann stated: “With Jetta, we’re closing the hole between the established Volkswagen lead model within the prime quantity section and entry-level mobility, which accounts for about one-third of the Chinese language market and is served primarily by native manufacturers. This fashion, we are going to considerably enhance our market protection.”

By the tip of 2019, Volkswagen plans to determine as much as 200 Jetta dealerships, and it says this community will probably be supported by a spread of gross sales codecs, together with digital showrooms, purchasing malls and cell gross sales vehicles.

The preliminary Jetta line-up includes three fashions, the VA3, VS5 and VS7, with gross sales scheduled to begin within the third quarter of this 12 months.

The 4487mm-long VA3 is a rebadged model of the present Chinese language-market Jetta saloon, whereas the 4400mm-long VS5 and 4600mm-long VS7 are SUVs that draw closely on the Seat Ateca and Seat Tarraco, with 5 and 7 seats respectively.

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Seat would not have an current gross sales presence in China; the mixing of the Spanish automotive maker’s fashions into the Jetta line-up is anticipated to revenue from better economies of scale.

A VS3 compact SUV based mostly on the Seat Arona has been muted as a attainable future addition to the Jetta vary.

Stackmann added: “In China, the Jetta performs an especially helpful function for us as a Volkswagen mannequin. It has introduced mobility for the plenty, identical to the Beetle as soon as did in Europe. Developed by Volkswagen and inbuilt China, the Jetta positioned China on 4 wheels.

“To this present day, it is one in every of Volkswagen’s hottest fashions in China – an actual icon. That is why we’re remodeling a mannequin right into a model and establishing a separate mannequin and model household.”

Every of the preliminary Jetta fashions is deliberate to obtain a typical company grille remedy, as previewed by an official sketch of the VA3 launched by Volkswagen. They are going to be produced at a manufacturing facility operated collectively by Volkswagen and FAW in Chengdu, China.

Volkswagen delivered three.11 million automobiles in China in 2018, making it the corporate’s single largest market.

Learn extra

Volkswagen Jetta axed from UK line-up

Evaluation: How Volkswagen in conquering China

Volkswagen launches electrical SOL model in China


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