Volkswagen has introduced sweeping organisational modifications to its dealership and gross sales community all through Europe because it prepares for the launch of its ID electrical automobile sub-brand.
On the coronary heart of the modifications is a brand new on-line gross sales and repair channel that can enable Volkswagen to promote automobiles on to prospects in addition to supply particular person mobility companies. The channel additionally lets it monitor buyer driving habits and supply over-the-air software program updates by a collection of latest connectivity choices to be made obtainable on future fashions.
Will probably be supported by a community of metropolis showrooms and pop-stores which were conceived to carry Volkswagen nearer to potential prospects in a transfer aimed toward making the German automotive maker’s gross sales organisation extra versatile and environment friendly.
“We’ll study extra about our prospects’ wants and can have the ability to develop tailored choices for every by clever knowledge administration,” stated Jürgen Stackmann, the Volkswagen board member chargeable for gross sales and advertising. With the reorganisation of its gross sales operations, Volkswagen says it hopes to achieve as much as 5 million new and current prospects by on-line means annually.
The brand new digital gross sales and repair channel goals to supply around-the-clock gross sales help, with every buyer receiving distinctive Volkswagen identification. It’ll deal with all the buying course of, together with financing, cost and in addition used automotive trade-in, permitting prospects to finish their automotive buy from a particular vendor, whereas offering entry to companies supplied by the Volkswagen We digital eco-system, together with We Park, We Ship, We Join and We Share.
Volkswagen’s current dealership enterprise mannequin can be fully overhauled as a part of the reorganisation. Along with metropolis showrooms and pop-up shops, three additional gross sales retailers are deliberate, together with conventional dealerships, used automotive centres and repair factories. Clients preferring to decide out of the brand new on-line gross sales and repair channel will nonetheless have the ability to keep contact with their most well-liked dealership.
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