BMW Group Basic Clips Win Two Awards in Cannes

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Final Christmas a BMW clip turned viral after that includes a few of the model’s most iconic automobiles as reindeer for Santa’s sleigh. You may keep in mind it because it featured a BMW M1 as Rudolph, Comet was a Mini 1275 GT Longman, Dancer a Mini Cooper S Monte Carlo, Donner a BMW 2002 Turbo, Blitzen was a BMW three.zero CSL, Prancer was a BMW M3 E30 and Dasher a BMW M3 E46. This clip and one other one, each completed by the BMW Group Basic division have received awards at Cannes, earlier this yr.

The Christmas greeting video created by BMW Group Basic with the title “Santa’s Alternative” was awarded a Golden Dolphin within the film-festival metropolis within the South of France. The animation movie “40 Years of BMW M1” earned a Silver Dolphin within the class “Social Media and Quick Movies”. The 2 prize-winning movies have been created in a cooperation between BMW Group Basic and its long-standing companion – media company Shot One.

The Cannes Company Media & TV Awards rank among the many most essential worldwide awards within the space of enterprise movies. Since 2010, the competitors held in Southern France’s film-festival metropolis has yearly conferred awards on the world’s finest company movies, on-line clips, documentaries, reportages and TV productions. The worldwide specialist jury contains seasoned advertising and communications specialists in addition to Oscar and Emmy winners from the cinema and TV trade who resolve on the winners and placings in a complete of 42 competitors classes.

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Whereas ‘Santa’s Alternative’ is a feast of BMW classics, exhibiting Santa selecting his good weapon from an insane assortment, the second winner, the ’40 Years of BMW M1′ clip focuses on just one automobile as a substitute. The 60-second spot remembers the debut of the mid-engine sports activities automobile in 1978. The BMW M1 strikes amongst worlds of color and graphical patterns typical of the 1970s in its award-winning anniversary clip. It drives by a digital world of client articles, music and trend types of the period. Each clips are posted beneath, to your viewing pleasure.

The article Video: BMW Group Basic Clips Win Two Awards in Cannes Auto Reviews & New Cars on BMW BLOG


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