The primary massive clue about how Amazon plans to upend the US healthcare system with PillPack simply dropped
- Amazon acquired on-line pharmacy PillPack a 12 months in the past, signaling an entry by the highly effective on-line retail large into healthcare.
- We simply bought a peek at Amazon’s disruptive new strategy by a current lawsuit, which claims that PillPack is competing with massive corporations like CVS and UnitedHealth for a billion-dollar enterprise.
- Although it is arduous to know what is going to occur, the event could possibly be adverse for CVS, United Well being and different healthcare corporations, says Jefferies analyst Brian Tanquilut and workforce.
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When Amazon acquired on-line pharmacy PillPack for $750 million one 12 months in the past, it despatched shudders by the healthcare business.
A brand new lawsuit provides a primary, inside have a look at Amazon’s plan to disrupt incumbents.
See: On-line pharmacy PillPack was reportedly on observe to make $299 million in income when Amazon acquired the corporate in a $750 million deal
PillPack is competing with CVS for a profitable enterprise, lawsuit says
PillPack packages medicines by dosage for purchasers and mails them to their properties. That providing instantly competes with CVS pharmacies.
However CVS additionally runs a profitable enterprise negotiating drug costs for US well being plans by its enterprise unit Caremark. The corporate claims Amazon’s PillPack is attempting to go previous this solely by contracting instantly with well being plans.
PillPack has been “aggressively” approaching CVS Caremark shoppers, the corporate wrote within the courtroom submitting. It cited “direct discussions” with well being plan federation Blue Cross Blue Protect to ship prescriptions to the properties of its 100+ million members.
See: CVS and Amazon’s showdown is intensifying
“The inescapable conclusion is that Amazon-PillPack and CVS Caremark instantly compete with comparable choices to fill prescriptions for sufferers,” CVS stated in courtroom filings. “And, given its sturdy infrastructure, operational capability, and distribution attain, Amazon-PillPack is uniquely positioned to barter instantly with Payers and displace CVS Caremark’s mail based mostly providers.”
“In reality, CVS Caremark has already acquired suggestions that shoppers are contemplating AmazonPillPack as an alternative choice to CVS Caremark’s mail-based providers,” the pharmacy chain added.
The lawsuit is being introduced in opposition to a former CVS govt, John Lavin, who had labored at Caremark for 27 years earlier than giving discover to affix PillPack in April. CVS is suing in hopes of imposing a non-compete that will stop Lavin from disclosing confidential data.
PillPack says on its web site that it gives providers for well being insurers to assist high-risk affected person populations take their medicines as prescribed, although it would not go into additional particulars.
The corporate has additionally labored with well being insurer Aetna since early 2017, earlier than the Amazon acquisition. The partnership permits members of the federal government program Medicare to fill prescriptions by PillPack at no additional value.
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