The island Fyre Pageant organizers used to lure festival-goers to the Caribbean is on sale for almost $12 million — test it out

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fyre festival promo

  • Fyre Pageant was a music competition deliberate for the Bahams in 2017 that dissolved into chaos and became a nightmare state of affairs for a whole bunch of attendees.
  • The occasion’s promotional video, exhibiting a picturesque island with fashions and yachts, was used to draw attendees into shopping for tickets costing as much as $12,000.
  • The place the place the promo video was filmed is an island within the Bahamas referred to as Saddleback Cay, and it is now up on the market for $11.eight million. 
  • Check out images of the up-for-sale Saddleback Cay, Fyre Pageant’s meant location, and the place the failed occasion ended up going down as a substitute.
  • Go to Enterprise Insider’s homepage for extra tales.

Fyre Pageant was presupposed to be an unique music competition in 2017 that includes tons of influencers and partying on sandy seashores, earlier than it descended into chaos and have become a catch-all time period for failed occasions.

A lot of the hype going into the competition stemmed from the insane promotional blitz the organizers launched into, getting a whole bunch of highly effective influencers and personalities to publish about Fyre Pageant. The marketing campaign was accompanied by a two-minute teaser video to announce the competition, exhibiting lovely fashions, yacht events, and vivid blue waters — it appeared like all of it might be yours if you happen to attended Fyre Pageant.

Now, that island is on the market. Though it is not the place the famed Fyre Pageant in the end occurred, it is the place organizers Billy McFarland and rapper Ja Rule first envisioned for the competition to happen, and the place the promo video was filmed.

The personal island, referred to as Saddleback Cay, will be yours for $11.eight million.

Check out some images of the island Fyre Pageant organizers first set their sights on, and the way it compares with the placement they ended up deciding on — and the occasion that in the end did not occur.

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Table of Contents

That is Saddleback Cay, a personal island that is a part of the Bahamas. It will get its identify from its form as seen at sea degree, which resembles a using saddle.

Supply: HG Christie



It is one among a whole bunch of Caribbean islands that make up The Exumas archipelago, and is located off the northern tip of a much bigger Bahamas island referred to as Norman’s Cay.

Supply: Bahamas



Norman’s Cay is the place the closest airstrip to Saddleback Cay is situated, making the personal island accessible for personal flights.

Supply: HG Christie



Per the the true property itemizing for the island, Saddleback Cay spans 35 acres. The land features a small 500-square-foot property with one bed room and two baths.

Supply: HG Christie



Saddleback Cay additionally has a complete of seven sand seashores, and entry to ocean areas for bone fishing and deep water fishing.

Supply: HG Christie



It is also the place Fyre Pageant organizers determined they wished their music competition, and the place they went in December 2016 to shoot their promotional hype video.



The corporate behind the competition was Fyre Media, cofounded by rapper Ja Rule and an entrepreneur named Billy McFarland. To promote for the competition and shoot the promo video within the Bahamas, Fyre employed Jerry Media, a advertising and marketing company behind the @F—Jerry Instagram account.

Jerry Media has confronted tons of criticism for stealing jokes, and passing them as their very own in posts on their @F—Jerry Instagram account. Jerry Media additionally helped to provide the Netflix documentary about Fyre Pageant.

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For the promo video, the Fyre crew pulled out all of the stops and spared no expense to shoot footage that might lure potential clients to purchase tickets for Fyre Pageant.



The crew introduced out a number of yachts, a personal aircraft, and dozens of A-list celebrities to Saddleback Cay for the promo shoot.

Supply: Netflix



The Fyre crew flew out among the most influential and recognizable supermodels on the earth to be included within the shoot, reminiscent of Emily Ratajkowski, Alessandra Ambrosio, and Bella Hadid.

Supply: Netflix



The position of the movie crews was easy: “seize every thing.” A number of movie crews have been introduced in for the shoot: one crew to comply with the fashions, and one other to seize the work and conversations of McFarland and his Fyre crew.

Supply: Netflix



The Fyre crew was particular within the photographs they needs: boats gliding by the water in a V-formation, fashions swimming underwater, and celebrities dancing round a bonfire.

Supply: Netflix



The crew even made certain to shoot the fashions with among the feral pigs identified to inhabit an island within the Bahamas — although not even on the identical island the place the video was shot.



The purpose of the shoot was easy: to make Fyre Pageant seem to be an unique occasion with a crew of gorgeous folks that you simply would not wish to miss.



Nevertheless, the promo video landed the Fyre crew in sizzling water. The crew determined to say the island was as soon as owned by drug lord Pablo Escobar, one thing the Bahamian authorities particularly requested them to not do of their promotion.

Supply: Netflix



Nevertheless, Saddleback Cay was by no means owned by Escobar. Its neighboring island, Norman’s Cay, is thought for being a part of Escobar’s drug smuggling route, however that is the closest affiliation that might be made to the Colombian kingpin.

Supply: Forbes



The Bahamas banned Fyre from utilizing Saddleback quickly after, leaving the organizers solely six to eight weeks to seek out some place else within the Bahamas for Fyre Pageant. The crew was capable of safe a spot on Nice Exuma, one of many Bahamas’ larger islands.

Supply: Netflix



The realm of Nice Exuma that Fyre selected was a abandoned space referred to as Rokers Level Settlement. It is situated close by an enormous Sandals resort.

Supply: Netflix, Sandals



Nevertheless, the brand new competition location was nothing just like the picturesque views of Saddleback Cay seen within the promotional video.



As a substitute, Roker’s Level Settlement was an unfinished housing growth below development, with concrete slabs on the bottom and harmful drops right into a water basin.



Much more, Fyre distorted the look of Roker’s Level in additional promotional materials. To echo its earlier promise Fyre Pageant could be held on a personal island, Fyre altered its venue map to make it seem as if Roker’s Level was an island, as a substitute of part of Nice Exuma.

Supply: Netflix



Nevertheless, that turned the least of Fyre’s issues within the weeks main as much as the competition. The crew was wholly unprepared to meet its guarantees of a luxurious music competition.



Attendees — who paid wherever from $1,200 to $12,000 per ticket — got here to the Bahamas anticipating a music competition. As a substitute, upon attending to the competition website, they have been met with chaos, confusion, and views that regarded nothing just like the advertisements or the promo video.

Supply: Enterprise Insider



As a substitute of luxurious tents, visitors have been proven emergency hurricane tents and needed to struggle to get mattresses to sleep on.

Supply: Enterprise Insider



Friends have been promised connoisseur catered meals from prime cooks. As a substitute, they have been fed cheese sandwiches as they sat stranded on the island.

Supply: Enterprise Insider



Attendees have been left to scramble to seek out flights again dwelling, and Fyre Pageant was canceled hours after the primary concert-goers noticed the fact that was the occasion. Fyre Pageant has since turn into a time period referring to occasions which have led to large failure and scams.

Supply: Enterprise Insider



Nevertheless faux Fyre Pageant was, the island used for selling the occasion remains to be there. Saddleback Cay will be yours for $11.eight million.

Supply: HG Christie



Watch the Fyre Pageant teaser video launched in January 2017 forward of the occasion, filmed on Saddleback Cay:

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