Spotify-owned Soundtrap launches a podcast studio within the cloud

In November 2017, Spotify picked up the net music studio Soundtrap as a part of its efforts to supply extra providers to artists on its platform. Now that Spotify has a rising curiosity in podcasts and the wants of podcast creators, Soundtrap is launching a brand new product to handle that market as an alternative. The corporate right this moment introduced the launch of  Soundtrap for Storytellers, a cloud-based podcast creation platform with a variety of superior options, together with the flexibility to transcribe and edit podcasts, collaborate with others, and extra. Soundtrap isn’t the one podcast creation service Spotify now owns. It additionally purchased the light-weight podcast creation app Anchor in February 2019 as a part of its large push into podcasts. Like Anchor, Soundtrap is concentrated on making it simpler to podcast. However not like Anchor, which is free, Soundtrap is on the market by subscription, beginning at $14.99 per thirty days (or $11.99 per thirty days, if billed yearly). The pricing represents the differentiated characteristic set Soundtrap gives. Whereas Anchor affords light-weight podcast creation — it started as a cell app — it additionally now gives internet hosting, distribution, and monetizaton. Soundtrap, in the meantime, is concentrated on recording, modifying and publishing primarily to Spotify. When Spotify first acquired Soundtrap, it was targeted on collaborative music making — now, that very same know-how is being turned to podcasting. This consists of built-in options like recording, distant multi-track interviewing with video chat, interactive transcripts, full audio manufacturing capabilities, website positioning optimization and extra. For instance, the brand new service will transcribe the podcast (in English solely in the interim) — and this transcript is then revealed together with the podcast to assist optimize its discoverability in on-line search outcomes. (Coincidentally, Google simply introduced at its I/O developer convention final week it could now index podcasts in its search outcomes, permitting customers to play episodes from the browser or save them for later listening.) The platform additionally permits a number of podcasters to speak and report on separate tracks as they work on the identical podcast collectively, by sending a hyperlink to affix the session to distant visitors. That is much like a variety of present options like Zecastr, Ringr, Cleanfeed, Clearcast, and Forged, as an illustration. Additionally like some present options, Soundtrap will supply sound results. And like Simplecast, it affords distribution. The place the service shines, nonetheless, is in its modifying studio. Right here, you may edit the spoken-word audio file very like you'd a textual content doc, which makes issues so much simpler. That is certainly one of its distinctive options — and one thing that might make it a compelling various to present options. One other a part of the service’s worth proposition can be that it’s a one-stop store…of kinds. In the present day, many podcasters hop from product to product — one to report, one to edit, and one other to publish. Soundtrap consists of all these choices inside its platform. Nevertheless, one large problem is that Soundtrap solely straight publishes to Spotify itself, along with feeding the transcript to search engines like google and yahoo. To distribute the podcast elsewhere, creators should obtain the mastered podcast they create with Soundtrap, then use one other service for distribution. Given Soundtrap’s increased worth level than aggressive options, that could possibly be a sticking level as it could possibly’t absolutely change all points of the podcasters’ workflow. And since Soundtrap isn't a internet hosting resolution, podcasters should look elsewhere for analytics. “The Soundtrap staff has achieved a improbable job with this new product,” stated Charlie Hellman, Spotify’s Head of Creator Market, in an announcement. “A part of Spotify’s mission is to develop the variety of creators in a position to construct podcasts worldwide. Soundtrap for Storytellers offers podcast creators unimaginable modifying capabilities, collaboration in real-time, and the flexibility to publish their podcast to Spotify,” he added. Soundtrap’s full suite is on the market on the desktop, with a subset of its instruments accessible on iOS and Android. Further reporting: Chris Gates