Spotify has reportedly launched for some customers in India at present, with plans to formally launch on Wednesday to everybody, Selection, citing sources with data of Spotify’s plans, studies.
Replace: It’s now official, Spotify has introduced its launch in India.
What’s notably attention-grabbing is that, only for India, Spotify customers who don’t pay for a subscription can play any track on demand on cellular. There may be additionally playlists for India and a “Starring…” characteristic that features music from Bollywood films.
Right here’s a press release from Spotify founder and CEO Daniel Ek:
As Spotify grows, our aim is to convey tens of millions of artists and billions of followers collectively from each
nation and background. India has an extremely wealthy music tradition and to greatest serve this market, we’re launching a custom-built expertise. Not solely will Spotify convey Indian artists to the world, we’ll additionally convey the world’s music to followers throughout India. Spotify’s music household simply acquired a complete lot greater.
Spotify stated it now has over 200 million customers, of which 87 million are paying clients, and it’s in 79 markets worldwide.
The remainder of our unique publish is beneath.
For the primary 30 days, Spotify’s premium service will probably be free after which price 119 rupees (about $1.67) monthly. There are additionally single-day, weekly, month-to-month, three-month, six-month and annual plans. Much like different streaming providers accessible in India, Spotify may also provide a free, ad-supported product.
Spotify first introduced its intent to launch in India final March. In November, Spotify CEO Daniel Ek cited licensing conditions as a roadblock to its launch.
Final month, Spotify inked a worldwide content material take care of T-Collection, a number one Indian movie and music firm with a catalog of greater than 160,000 songs. As TechCrunch’s Sarah Perez has famous, the Indian market gained’t be a simple one for Spotify to win. That’s as a result of Spotify is up towards native participant Gaana, which already has greater than 80 million customers, Saavn and Wynk, in addition to the North American likes of Google, Apple and Amazon.
This launch is occurring in mild of Spotify’s authorized battle with Warner Music Group. Earlier this week, WMG requested an Indian court docket to dam Spotify from with the ability to play music from its catalog.
TechCrunch has reached out to Spotify and can replace this story if we hear again.
Further reporting from Jon Russell