Shell Malaysia launches Made For Malaysia label for Helix lube vary – QR code for product authentication
Shell Malaysia has launched its Made for Malaysia vary of engine lubricants in the present day with a brand new label denoting ‘Untuk Pasaran Malaysia‘ (for the Malaysian market), which applies to 5 of its best-selling Shell Helix merchandise and which is able to reveal a QR code for product authentication.
These are Shell Helix Extremely 5W-40 totally artificial (4L), Shell Helix HX7 10W-40 semi-synthetic (4L), Shell Helix HX7 5W-30 semi-synthetic (4L), Shell Helix HX5 10W-30 semi-synthetic (3L) and Shell Helix HX5 15W-40 semi-synthetic (4L). The 5 Shell Helix merchandise listed below are blended and packed at Shell’s Lubricant Oil Mixing Plant in Port Dickson, Negeri Sembilan.
The problem confronted by oil firms is the proliferation of unofficial lubricant merchandise meant for different markets – in a approach much like gray import autos – which can be offered in supermarkets and a few workshops, in addition to outright counterfeit merchandise; Shell’s newest product transfer goals to mitigate the state of affairs.
Formulation of the Made for Malaysia vary of Shell Helix engine lubricants is unchanged, says Shell Malaysia, and the continued transition for all Shell Helix merchandise within the nation to undertake the ‘Made for Malaysia’ labels is anticipated to be full by January 2019, the corporate says. Official real merchandise with outdated labels will nonetheless be on sale, and the could be authenticated via the product code on the label.
Official, real Shell Helix merchandise for the Malaysian market could be bought from Shell Helix-branded workshops, workshops served by authorised Shell distributors and Shell retail stations, in addition to Lazada Malaysia, 11road and Shopee by way of Shell Malaysia’s offical on-line shops.
The brand new type of real product identification is positioned behind the oil pack’s entrance label, which could be peeled again to disclose a QR code which prospects can scan on their cellular gadgets for authentication, in addition to registration for the Shell Benefit Rewards (SHARE) programme which features a sign-up bonus, the Shell Helix Engine Guarantee (SHEW) and free Shell Helix merchandise. The label behind the pack contains info in English and Bahasa Malaysia.
To take action, scanning the QR code will lead the client to the SHARE product verification web page. Upon submission of 1’s cellular quantity, car ID, product code and store code, the authentication outcome will probably be proven on the web page and despatched to the client by way of SMS.
“The presence of counterfeit and unauthorised merchandise out there is affecting buyer confidence and negatively impacting our commerce companions’ companies. The choice to begin native manufacturing of official real Shell Helix merchandise meant completely for the Malaysian market and clearly determine them with the brand new ‘Made for Malaysia’ labels is a key step to handle this problem,” mentioned Shell Malaysia managing director Shairan Huzani Husain.
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