Seat plans design revolution beginning with new Leon

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The brand new Leon being examined forward of its public reveal at Geneva in March
Agency will kick-start new search for its vehicles in March, to raised stand out from different VW Group manufacturers

Seat will differentiate its vehicles from Volkswagen Group siblings with a totally new design language beginning subsequent yr, in line with design boss Alejandro Mesonero-Romanos. 

The brand new look might be previewed on an idea model of the next-generation Leon, which is because of make its debut subsequent March on the Geneva motor present. 

Mesonero-Romanos instructed Autocar that, in future, Seat will drop the distinctive sharp creases that mark out the present line-up for a glance that’s extra “about fullness”. 

He mentioned: “We’re going to be steering away from edges and contours. Utilizing laborious traces to specific precision is one thing now we have been doing for the reason that Leon was launched in 2012. However we should be extra totally different to our colleagues within the VW Group. 

“There might be far fewer structured traces, the form of traces that merely journey from A to B. There might be bolder sculpture, fullness with some pressure. The form of surfaces you need to contact with a purpose to perceive them utterly. One thing sensual.” 

The brand new post-Dieselgate VW administration has been “steering aside the group design languages”, he added. “There might be extra design differentiation, so there’s a greater hole between the Golf, A3 and Leon.” 

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Mesonero-Romanos additionally instructed Autocar that the VW Group’s new electrical MEB platform will closely steer the format of the upcoming Seat EV, due to its architectural fundamentals. 

He mentioned: “Now we have an extended wheelbase, shorter overhangs, a better hip level and greater wheels, which implies the automobile may have deeper sides.” 

Even so, Mesonero-Romanos mentioned he doesn’t assume there ought to be a separate design language for EVs, so a future Seat EV will broadly match into the identical household look as the remainder of the new-generation fashions. 

Seat has just lately seen a revival in its fortunes after falling into the pink a couple of years in the past. In 2017, Seat gross sales reached 595,000 models, up eight.5% on 2016. Firm income jumped 11% to just about €1 billion (round £875 million) and earnings have been up 25% to €191m (roughly £167m). 

Nevertheless, Seat’s revenue margin of simply 1.9% continues to be too low, so bosses should hope that final yr’s Leon gross sales of 163,000 could be grown considerably with the brand new mannequin.

Learn extra

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