Search advertising firm Botify raises $20M

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Botify, a SEO firm that works with prospects like Expedia and Nike, introduced immediately that it has raised $20 million in Collection B funding.

Co-founder and CEO Adrien Menard mentioned that the chance in search engine optimisation is “even greater now than up to now,” and that the issue is a lot broader downside than many notice.

“Most individuals take into consideration search engine optimisation by way of key phrase optimization, however
greater than 50 p.c of the pages in massive web sites are usually not being listed,” he mentioned. So Botify can determine which pages aren’t being crawled by Google, after which make suggestions on how one can higher set up your content material.

Over time, Botify has additionally launched a key phrase product, in addition to instruments like a JavaScript crawler and cell versus desktop evaluation. Menard mentioned the corporate now gives a platform designed for “optimization of each stage of the search course of.”

Botify is an search engine optimisation crawler that helps your web site optimize for Googlebot

The brand new funding was led by France’s Idinvest Companions, with participation from Ventech. Botify has now raised a complete of $27 million.

The corporate was based in France, launching in the USA after taking the stage at TechCrunch’s Disrupt NY convention in 2016. Subsequent, it’s opening what it calls a “second U.S. headquarters” in Seattle (the primary is in New York Metropolis), which Menard mentioned will largely present gross sales and help for West Coast prospects.

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Along with saying the funding and the brand new workplace, Botify has additionally grown its management crew, with the hiring of Christophe Frenet as senior vp of product and Rachel Meranus as chief advertising officer, in addition to the addition of Neolane co-founder Stephane Dehoche and former BuzzFeed President Greg Coleman to its board of administrators.


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