It’s no secret by now that the Audi R8’s days are numbered. The model’s well-known mid-engine supercar goes to be killed off in 2020, marking that final yr of an unbelievable two-generation run. The explanation for that? Lack of gross sales, actually. Audi simply isn’t promoting numerous R8s and it’s too costly to make a naturally-aspirated V10 supercar if it’s not going to promote. So it’s time to say goodbye. Nevertheless, regardless of its poor gross sales, the Audi R8 is the world’s most searched supercar.
In line with Veygo, the Audi R8 is probably the most searched supercar on the planet, with it being the primary supercar looked for in 95 of 169 nations. That’s extremely spectacular, particularly when you think about the form of different well-known names within the supercar world which have much more model status, reminiscent of Ferrari, Lamborghini and McLaren.
It’s additionally fairly attention-grabbing as a result of Audi isn’t making up the dearth of gross sales for the R8. It actually doesn’t promote properly, which has all the time shocked me, given its on a regular basis usability, reliability and Audi’s reliable supplier community. My native Audi supplier has had an Audi R8 Spyder in its showroom for a couple of yr that simply received’t promote and I’ve spoken to them about their struggles to maneuver R8s previously.
So it’s stunning it hear that clients simply don’t need Audi R8s. Although, it’s encouraging, because it implies that Audi does have some followers on the planet which might be within the R8. Whereas they might not be capable to afford the R8, that doesn’t imply individuals don’t prefer it.
It could level to one thing we’ve lengthy suspected — the Audi R8 isn’t unique sufficient. Whereas the R8 packs a Lamborghini-derived free-breathing V10 engine, and an unbelievable accompanying soundtrack, it simply isn’t as thrilling as one thing from Ferrari or Lamborghini. Audi has an opportunity to repair this, although. When the R8 dies off, Audi must develop some form of automotive that resembles the Audi PB18 e-tron. It wants an all-electric supercar with immense energy and correct driver’s automotive dynamics. The PB18’s nickname was “Degree Zero”, because it was in regards to the driver really driving the automotive, with none ranges of autonomy.
The truth that the Audi R8 is the world’s most searched supercar implies that followers like the concept of a supercar from Audi. So the four-ringed model simply must make one other one which’s much more unique and much more thrilling. It has an actual alternative to take action with the PB18 idea.
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