Quintet of success – Greater than 5,555,555 compact vehicles offered by Mercedes-Benz

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The compact automobile household of Mercedes-Benz modified a paradigm and helped the model entice youthful consumers. With the assistance of the brand new and extremely enticing fashions which have been regularly launched since autumn 2011, the Stuttgart-based constructor managed to lower its common shopper age by as much as 15 years, with an enormous majority of immediately’s purchasers having lower than 30 years. The B-Class W 246 was the primary milestone of the race, however it was the A-Class W 176 hatchback that stated goodbye to the outdated MPV structure and actually set hearth to the entire compact recreation. One yr after its premiere in spring 2012, it was adopted by the first-ever compact four-door coupe within the guise of the CLA-Class C 117. Late summer time of 2013 noticed the arrival of the GLA-Class X 156 crossover, whereas throughout fall of 2014 the CLA Taking pictures Brake X 117 got here as much as full the lineup. Because the beginning of the A-Class again in October 1997 and so far, mixed with the gross sales of the brand new era of compact vehicles and the earlier A-Class W 169 sequence and first era B-Class W 245, Mercedes-Benz has managed to promote greater than 5,555,555 models within the compact class. And the long run sounds marvelous: other than the precise variant choices, the forthcoming compact household will develop at as much as eight fashions. The three new additions to the vary would be the first-ever A-Class Limousine (presumably a world mannequin and never only a China-targeted automobile just like the BMW 1er Sedan, its direct competitor from Bavaria), the GLB-Class compact SUV (a mini G-Class, as spy pictures point out) and the absolutely electrical EQA mannequin coming in 2020.

Scroll right down to learn the official press launch on this subject. Take pleasure in!

OFFICIAL PRESS RELEASE

Stuttgart, Germany – The A-Class from Mercedes-Benz celebrates its 20-year anniversary this month. On 18 October 1997 in Rastatt, a buyer took possession of 1 for the very first time. Greater than three million others adopted. Consequently, the mannequin not solely established the phase of compact vehicles at Mercedes-Benz, but in addition started an actual success story. Since then, greater than 5,555,555 prospects selected to purchase an A-Class, B-Class, CLA, CLA Taking pictures Brake or GLA. Whereas the primary generations have been in style with consumers primarily as a consequence of their performance, the brand new era of the household of compact vehicles launched in 2011 impressed above all with its sporty design. This performed a major function in altering the picture of Mercedes-Benz.

The consumers of a compact automobile from the Stuttgart-based model bearing the three-pointed star have turn into youthful. At present, European A-Class drivers are 13 years youthful on common, than they have been in 2011. In China, one out of three prospects final yr even was below the age of 30. And the success story continues: in future, Mercedes-Benz may have eight fashions within the compact automobile phase. A primary look forward to this offered Mercedes-Benz this yr. In April 2017 the Idea A Sedan present automobile was offered on the Shanghai Auto Present. How e-mobility within the compact automobile phase may appear to be confirmed Mercedes-Benz at this yr’s Worldwide Motor Present in Frankfurt with the Idea EQA.

Credit: Mercedes-Benz / Daimler AG

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