Groupe PSA (Peugeot S.A.) as we speak confirmed its plan to launch its Citroen model in India. Carlos Tavares, Chairman of the Managing board, introduced the arrival of the French model in India, as a part of the presentation of FY2018 monetary outcomes. The corporate stated that the plan to launch the Citroen model in India is a part of the PSA Group’s ambition to beat new markets, and India is part of it. Citroen’s first car for India is anticipated to reach by the top of 2021, after the corporate commences the manufacturing of powertrain for the Indian market.
Linda Jackson, Chief Govt Officer, Citroen, stated, “We’re very proud to launch Citroen in India, one of many quickest rising markets on the earth. Constructing on the Model’s success in Europe with 5 consecutive years of progress, I’m satisfied that Citroen’s promoting proposition of distinctive styling, eco-friendly & comfy automobiles on the coronary heart of the market has all of the potential to fulfill Indian clients.”
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PSA Group claims that the India challenge is a part of the corporate’s Push-to-Go plan, which was launched in early 2017 with the signing of two three way partnership agreements with CK Birla Group. The Group might be manufacturing autos and powertrains in India on the firm’s facility in Tamil Nadu, working in the direction of its objective to “be Indian in India”. Extra particulars on the corporate car and engine improvement might be supplied at a later stage.
The primary Citroen mannequin might be launched in the direction of the top of 2021
Sharing his view on the arrival of the Citroen model in India, C.Ok. Birla, Chairman CK Birla Group of Firms, stated, “Announcement of Citroen model for our Car JV in India, quickly after the inauguration of the Powertrain JV greenfield facility at Hosur in late 2018, is a significant milestone for the long run partnership of PSA Groupe & CK Birla Group. It’s really an thrilling model for the Indian shoppers searching for worldwide eco-friendly merchandise designed for & made in India with distinctive styling & consolation.”
Globally, the Citroen model has been current since 1919, and has produced automobiles with among the most unusual design traits. The model continues to be a well-liked identify within the European market even as we speak, and in 2018 alone, Citroen bought over 1.05 million autos throughout 90 completely different markets.