Polestar Dice Is All-Electrical Model’s New Digs, Not A Destroyer Of Worlds

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Assimilate this.

Of the various massive baddies from the Star Trek universe, the Swedish-sounding Borg rank as probably the most terrifying, with their faceless cube-shaped ships destroying something and the whole lot of their path. This dice in Sweden isn’t a destroyer of worlds, although. It’s simply the brand new dwelling of Polestar.

Referred to as (imaginatively) the Polestar Dice, the constructing could share its form with the ships of Captain Picard’s arch-nemesis, nevertheless it’s something however terrifying. The white glass façade seems like one thing Apple would construct (if it didn’t have a flying saucer for its headquarters) and is however one a part of a brand new advanced in Gothenburg devoted to Volvo’s new all-electric sub-brand. Other than the home windows, the one break within the easy floor is for Polestar’s star-shaped emblem, which is lit up in white.

“Minimalistic, avant-garde design is on the core of the Polestar model, in our automobiles and in the way in which that we work together with our prospects. Design additionally performs a job in how we really feel and cooperate in our office,” Thomas Ingenlath, Volvo’s design boss, mentioned in a launch. “With the brand new headquarters, we wished to rework an current construction to create a brand new, fashionable constructing on the Volvo Vehicles campus that expresses our model values, and which turns into an inspiring and fascinating place for our world group to work.”

Polestar Cube

 

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In line with Polestar, that is removed from the primary constructing to shout from the rooftops in regards to the firm’s conservative Swedish design credentials. The corporate has additionally used main luxurious occasions just like the Goodwood Competition of Velocity, the Geneva Motor Present, and the Pebble Seaside Concours d’Magnificence as venues to specific its sense of fashion.

The Polestar Dice was designed by Swedish structure agency Bornstein Lyckefors, with loads of enter from the Polestar group. The outfit’s new digs come forward of its first devoted manufacturing unit, in Chengdu, China, and only one yr after its introduction in Shanghai.


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