Planning the all-new 2019 Jetta GLI

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In terms of creating a brand new car or updating an present mannequin, there are many selections to make. For instance: Ought to the aspect skirts be lowered — and by how a lot? How ought to the controls of an ambient lighting system work?  These are simply two of the hundreds of choices, large and small, represented within the all-new 2019 Jetta GLI and ones that stuffed the work day of product planners resembling Daniel Shapiro, a key member of the car’s planning group.

When making these selections, says Shapiro, ever-present on a product planner’s thoughts is the way it will have an effect on the day by day driving lives of Volkswagen homeowners, in addition to tie in to the historical past and heritage of every mannequin. The product planning group’s targets are at all times multilevel: The car ought to be related, reasonably priced, and finally true to its ethos.

To get to a completed car just like the all-new GLI, Shapiro and the product planning group drew on various backgrounds and diversified insights and experience. Right here’s a peek into the product planning world.


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