Q&A with Ian Callum, Jaguar design director

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Callum: saloons “ship a sort of effectivity and a driving pleasure that you just don’t discover in SUVs, they usually’re qualities which can be very ‘Jaguar’”
We discuss to the person accountable for penning the facelifted XE to search out out what the brand new mannequin means to the corporate

With revamped styling, new inside supplies and a expertise improve, Jaguar’s revived XE must recapture some floor misplaced to the mannequin’s German rivals. We discuss to the person accountable for its design, Ian Callum, to search out out precisely the way it might succeed. 

What makes the brand new Jaguar XE particular? 

“We consider it’s the full package deal: progressive design, modern tech and nice driving dynamics. My workforce and I’ve taken large pleasure out of bettering a automobile we already know very effectively. We’ve lived with it, we perceive its character, and now we’ve made it higher.” 

Why was it obligatory to provide an already handsome automobile extra presence? 

“We expect the automobile appears to be like nice, however there’s no query that on this market you need to be seen to be heard. Proportionally, we reckon the XE is already the very best automobile in its class, however suggestions from clients, from our advertising guys and even our personal impressions as we used the automobile made it clear we wanted to dial up the assertiveness.” 

What do you fee as the largest enchancment? 

“I’d say it’s received to be the brand new inside design. We in all probability didn’t give the automobile the inside it deserved within the first mannequin. There’s little doubt it was a bit quick on supplies high quality. And higher expertise and supplies have develop into out there. These items all the time progress. So we spent numerous our cash on this, in relation to the scale of the full programme, and we’re fairly happy with the consequence.” 

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The brand new automobile’s headlights are even thinner. How lengthy can this preserve occurring?

“Sure, and they are often the brand new matrix sort, too, that don’t should be dipped. The achieve this time was as a result of we’ve moved fully to LEDs – and away from what we name B-U-L-B expertise…” 

Do you assume it’s necessary that Jaguar continues to make saloons? 

“Completely. All of us do. They ship a sort of effectivity and a driving pleasure that you just don’t discover in SUVs, they usually’re qualities which can be very ‘Jaguar’.”

Learn extra

Bolder appears to be like, classier cabin, extra tech for 2019 Jaguar XE​

Jaguar XE evaluation

Jaguar considers transformation to EV-only model​


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