will a redesign increase Jaguar XE gross sales?

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The XE has at all times impressed on the street, however the redesign seeks to boost pavement attraction
The XE receives extra assertive styling, a well-equipped inside and a simplified line-up – will that be the treatment for sluggish gross sales?

For individuals who select their automobiles for excellent driving dynamics, the detached gross sales of the Jaguar XE have at all times been a little bit of a thriller. Spend high quality time on this automobile and also you’ll quickly begin concerning it as a sort of child F-Sort, a smallish, low and sporty automobile with sensible steering, taut suspension, a lot of cornering grip and a really first rate flip of pace. 

I’ll always remember going to an early reveal in Solihull, the place the automobile is constructed, and feeling a frisson of pleasure when Ian Callum informed the assemblage of hacks that this automobile was as completely as low and as small as they might presumably make it, whereas getting in the good things just like the entrance engine/rear drive format, and particularly the stylish new impartial rear finish, so good at killing street noise and enjoying its half within the elegant dealing with. That feeling of a automobile being decreased to its necessities at all times makes it really feel particular. 

However what was at all times lacking was an eye catching look and a luxurious inside – and now the XE has each. If there’s any justice, this stuff will make a giant distinction. Everybody agrees the XE seems to be nice, what with its sporting stance and sinuous, largely aluminium physique. Take a look at it in your drive, and it’s terrific. However it was by no means an eye-grabber, till now. What it wants from right here on is for consumers to take a second, extra open-minded take a look at a automobile that has by no means been the default selection. 

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In fact, stuff just like the deal, the colors, the advertising procedures and the vendor expertise stay as essential as ever. They’ll nonetheless kill or treatment. However for positive, there’s now nothing unsuitable with the XE itself.

Learn extra

Bolder seems to be, classier cabin, extra tech for 2019 Jaguar XE​

Perception: Q&A with Ian Callum, Jaguar design director​


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