are all these new SUVs inflicting confusion?

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The fast rise of crossovers has led to a bunch of recent nameplates being launched

The brand new Volkswagen T-Cross, then. It’s a small SUV, and it’s sort of an enormous deal. It has simply been launched with three separate occasions in Shanghai, São Paulo and Amsterdam; supermodel Cara Delevingne was even readily available to pose for photographs on the latter.

It seems good, too, if you happen to like that form of factor. For purchasers on the lookout for a small, reasonably priced and sensible SUV, I reckon will probably be a compelling prospect. And I’m not simply saying that as a result of Cara Delevingne stated so.

And but you may assume you’ve seen it earlier than: that’s definitely the impression from among the early reactions on social media and feedback on our information story. Hasn’t Volkswagen already launched a brand new small SUV? In reality, hasn’t nearly each automotive agency on the earth launched about 38,700 totally different small SUVs?

Nicely, sure, there are numerous them. However I can guarantee you the T-Cross is a brand-new mannequin with a brand-new nameplate. I do know: I used to be on the Amsterdam launch (though I reassure you I posed for fewer photographs than Cara Delevingne).

New Volkswagen T-Cross: Nissan Juke rival launched

The confusion, within the case of the T-Cross, is perhaps to do with the T-Roc, one other brand-new mannequin with a brand-new nameplate launched that was launched inside the final 12 months.

They’re each small Volkswagen SUVs, a part of the agency’s ‘T household’. They usually’re truly fairly totally different once you have a look at the small print. So right here’s a straightforward solution to describe them: consider the T-Cross as an SUV model of the Polo and the T-Roc because the SUV equal of the Golf. The T-Polo and T-Golf, if you’ll. Or not.

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When you get shut, there are additional variations. Volkswagen has labored arduous to make sure the 2 machines are aimed toward totally different audiences: the T-Cross is targeted on affordability and practicality, whereas the T-Roc is as extra style-conscious and barely extra upmarket. Very similar to, say, the Polo and the Golf.

With the SUV market rising quickly (Volkswagen estimates the high-riding machines will account for 50% of its gross sales by 2025), there’s loads of room for each. Very similar to, say, the hatchback market can accommodate the Polo and Golf.

See? While you consider the Polo and Golf in relation to the T-Cross and T-Roc, they’re simple to check. And that’s as a result of just about everybody is aware of the distinction between a Polo and a Golf – or, for one more instance, the Ford Fiesta and Ford Focus. It takes time for a automotive title to resonate with the general public: nameplates just like the Polo and Golf stretch again generations and have built-in model fairness and worth.

The problem for automotive corporations, then, is attempting to launch an ever growing variety of new merchandise into new market segments whereas additionally gearing as much as launch a brand new wave of electrical machines that may usher in an entire new set of names – on the identical time that virtually each different automotive agency is doing the identical.

Once more, I’m not singling out Volkswagen right here, simply utilizing it for example. BMW’s X vary appears to develop by the hour (I’m undecided if the X2.5 has arrived but, however there’s at all times time), Audi is quickly rolling out Q fashions and the PSA Group’s varied manufacturers are getting in on the act too.

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The sheer quantity of all these new fashions from all these manufacturers is tough to maintain up with, and it’s going to be an ongoing problem for firms to scale back confusion and assist every new machine discover its place.

Nonetheless, the excellent news for Volkswagen is that the T-Cross successfully completes its UK SUV line-up. Which, for useful reference, goes: T-Cross, T-Roc, Tiguan, Tiguan Allspace, Touareg.

5 fashions, then. Not all that tough to study, is it? Give it just a few months, and the arrival of a likely huge variety of T-Crosses on the roads (to match the already giant quantity of T-Rocs bought), and I anticipate all will change into clear.

The confusion shouldn’t final lengthy, then – nicely, at the least till the approaching arrival of the electrical ID household…

Learn extra

Volkswagen T-Roc assessment

New Volkswagen T-Cross: Nissan Juke rival launched

Volkswagen T-Roc Cabriolet to launch subsequent 12 months


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