One of the crucial influential VCs in Silicon Valley informed startups to 'name Morgan Stanley' after Slack's profitable direct itemizing (WORK)

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bill gurley benchmark capital uber investor

  • After Slack launched on the general public market Thursday in a nontraditional direct itemizing, a distinguished enterprise capitalist is recommending the method — and a specific financial institution to execute the offers. 
  • “If your organization is keen on a direct-listing, advocate you name Morgan Stanley,” Benchmark’s Invoice Gurley stated Thursday in an unconventional tweet.
  • Slack is the second notable know-how firm to debut on the general public market by way of a direct itemizing. The primary was Spotify’s 2018 debut, to which Gurley additionally nodded. 
  • Go to Markets Insider’s homepage for extra tales.

Slack’s journey to the general public market was unconventional, with its Thursday direct itemizing that eschewed the standard preliminary public providing course of. 

A distinguished enterprise capitalist, Benchmark Capital companion Invoice Gurley, is now applauding the launch, pushing the direct itemizing method, and even boosting certainly one of Slack’s monetary advisers within the course of.

“If your organization is keen on a direct-listing, advocate you name Morgan Stanley,” Gurley stated Thursday in a tweet thread. “Different banks wish to place direct listings as ‘distinctive’ or ‘uncommon.’ MS believes they’re 1) a greater mousetrap, and a pair of) can be utilized broadly.”

In an unconventional move, Benchmark's Gurley recommended startups look to Morgan Stanley if they're interested in going the direct listing route.

Direct listings are comparatively new territory for the know-how panorama, as Slack is barely the second famous tech firm to go this route after Spotify’s 2018 debut.

It is notable that Gurley will not be solely touting this method, however in essence advertising Morgan Stanley as the selection funding financial institution to hold out such a deal. 

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Learn extra: Inside Slack’s direct itemizing: Here is what truly went down between the tech firm and its Wall Road advisers

Morgan Stanley, together with Goldman Sachs and Allen & Firm, served as Slack’s monetary advisers on its direct itemizing; additionally they ran Spotify’s direct itemizing final yr. Morgan Stanley served because the adviser to the designated market maker, Citadel, on the Spotify itemizing, and is the named adviser to the DMM on the Slack itemizing. 

Morgan Stanley didn’t instantly reply to Enterprise Insider’s request for remark.

Benchmark’s Gurley has lengthy been identified for his early funding in Uber, which debuted on the New York Inventory Alternate earlier this yr by way of a conventional IPO. Morgan Stanley additionally led the ride-hailing large’s providing.

On Friday, Slack slipped beneath its opening commerce value of $38.50. 

Now learn associated protection from Enterprise Insider:

A former Slack board observer says there was ‘no hesitation’ about its uncommon public providing, and she or he thinks Slack’s profitable direct itemizing will encourage extra startups to do it

This open supply messaging startup raised $50 million to tackle Slack and Microsoft Groups and cord in clients who care loads about privateness

Slack’s $17 billion direct itemizing may very well be the IPO game-changer Silicon Valley has been ready for. However others say it is a techie delusion.

Slack shares.

Be a part of the dialog about this story »

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