Nissan creates a brand new enterprise unit in Latin America

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Ricardo Rodríguez is managing director of Nissan’s new Latin America enterprise unit.

MEXICO CITY – Nissan has introduced the creation of a brand new enterprise unit in Latin America to raised meet the wants of native prospects in 34 international locations within the area.

The brand new unit could have a crew of consultants working with industrial companions (importers) in every of those Latin American international locations to consolidate Nissan’s presence and make sure the supply of top of the range requirements for product, customer support and after gross sales service.

Ricardo Rodríguez, who has 25 years of expertise in Nissan in numerous key capabilities on the regional degree, is the brand new managing director of this unit that can function just like Nissan’s associates in Brazil, Argentina, Chile and Peru.

“The creation of this new enterprise unit responds to our enterprise targets and the significance that the area represents for Nissan,” stated Rodríguez. “The 34 member international locations have the capability and potential to put themselves within the high three of their markets, and Nissan goals to assist their development and obtain these objectives.”

Pedro Albarrán joins this crew as advertising director. He has 20 years of expertise main multifunctional groups within the automotive trade. Albarrán will probably be accountable for the implementation of Nissan’s industrial methods within the 34 markets that make up this new subsidiary: Antigua, Aruba, Bahamas, Barbados, Belize, Bermuda, Bolivia, Costa Rica, Colombia, Curacao, Dominica, Dominican Republic, Ecuador, El Salvador, Grand Cayman, Grenada, Guatemala, Guyana, Haiti, Honduras, Jamaica, Montserrat, Nicaragua, Panama, Paraguay, Puerto Rico, St. Kitts, St. Lucia, St. Martin, St. Vincent, Suriname, Trinidad and Tobago, Uruguay and Venezuela.

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The mixed gross sales quantity of Nissan in these international locations represents 33% of Nissan’s gross sales in Latin America and contributes 1.6 proportion factors to the market share of the model within the area. Its market share was 9% on the shut of fiscal 12 months 2017.


Contact

Paula Lezaca
Senior Communications Supervisor – LAC-34
Nissan Latin America 
paula.lezaca@nissan.com.mx
Tel. +57 3173656435

Martha Díaz
Deputy Director Company Communications
Nissan Latin America
Martha.Diaz@nissan.com.mx 
Tel. +52 (55) 30880117

For extra details about Nissan Motor Co., Ltd.’s merchandise, providers and our dedication to sustainable mobility, go to Nissan-International.com. Comply with us on Fb, Instagram, Twitter and LinkedIn, and think about our newest movies on YouTube.

Get extra details about Nissan in Latin America right here. Study extra about Nissan Clever Mobility right here.


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