Italian motorbike model MV Agusta’s current promoting marketing campaign for the restricted version MV Agusta F3 Superveloce 800 has met with extreme criticism for utilizing a nude lady with the motorbike. MV Agusta launched a video displaying the brand new Superveloce 800 with a nude lady. The video has obtained widespread criticism the world over for objectifying ladies, in what’s seen as a regressive tackle stereotypes involving bikes and semi-nude ladies. However now, the Italian motorbike model’s CEO has stood behind the controversial advert. In an interview to Cycle World, MV Agusta CEO Timur Sadarov has stated that he stands behind the commercial, regardless of the controversy it has created.
“Our slogan is ‘motorbike artwork’ so we deal with our creations as artworks. The Superveloce 800 video is an inventive expression of the director who wished to underline the connection, ardour, intimacy, and sensuality between human and machine,” Sadarov is quoted as having stated to a pointed query concerning the controversial advert by Cycle World. The CEO of MV Agusta did not specify who was liable for the transient given to the creators, however has maintained assist for the video, saying that “the video is an inventive expression of the director. We absolutely stand behind the creator and director.”
Whereas the motorbike business has been dealing with some strain around the globe, not like India, there have been an growing variety of ladies riders in recent times, not simply the world over, however even right here in India. MV Agusta stays optimistic concerning the growing numbers of girls who trip and the CEO says that the corporate stays dedicated to incorporate and assist ladies riders. “With our new product technique, we’re absolutely dedicated to design and develop bikes which might be interesting to ladies however clearly with MV Agusta DNA,” Sadarov added.