Within the late 1970s, responding to the tastes of customized methods carried out on their automobiles, Dodge launched an fascinating advertising setup. Composed of tricked-out vehicles and vans, the grouping was often called the “Grownup Toys”. Yeah, think about getting away with that stunt with a PR agency as we speak for a second…it’s a funnier thought than the concept of Dodge advertising “grownup toys”, now, isn’t it? However this was the late 1970s, Dodge and Chrysler Company as a complete had been in hassle and it was well-known, and any motion needed to be higher than none in any respect. It mixed a straight-up blatantly sexual advert marketing campaign and 4 completely different fashions over two platforms for 1977, all of which relied on wild paint, robust masculine themes and the promise of energy. The lone van was the Tradesman “StreetVan”, which could possibly be optioned on the half ton and three/four ton vans in two lengths. The Dodge Warlock and Lil’ Crimson Specific had been two completely different takes on the identical idea, a half-ton stepside that was huge on efficiency. The Lil’ Crimson Specific is best recognized for it’s twin stacks and for being the quickest automobile in America in 1978. The Warlock was a similar-appearing setup, however you didn’t get the chrome stacks…however as an alternative, you possibly can pull any engine from Slant Six to 440, and you possibly can choice four-wheel drive.
After which there have been the Macho packages for the vehicles. Wildly coloured with contrasting black stripes and upscaled interiors, the Macho Energy Wagon, Ramcharger and Plymouth TrailDuster seemed like some fortunate graphic artist that had been bored since 1971 acquired one final probability to make an impression and went for broke. They usually nailed the job…you may’t mistake the Macho vehicles for the rest. This 1977 instance, which has to have been restored, is as clear for instance as you’ll ever discover. However what does that say on the fender? Nevermind, don’t squint. We’ll present you as an alternative.
There’s precisely zero info that goes together with the public sale itemizing for this Dodge, and admittedly, do you care? We’ve seen every part we have to see.
Mecum Auctions’ Phoenix 2019: Lot F85 – 1977 Dodge W100 Energy Wagon SWB
The publish Monday Shopper: A Dodge Energy Wagon That Really Deserves To Be Referred to as “Macho” – 440-6 Energy! Auto Reviews & New Cars on AutoCarTechNews.com.