Based on a brand new survey MINI USA lately commissioned from market analysis and enterprise intelligence agency Engine Worldwide, Inc, 63% of customers stated one of the best ways to make use of an EV is for commuting or metropolis driving, On the similar time, 73% of customers surveyed stated that battery vary of as much as 75 miles was enough for his or her every day use.
On the different finish of the spectrum, the survey discovered that there’s a want for added shopper schooling round EVs, particularly with regards to charging expertise and maximizing electrical mobility options.
Almost three-quarters (74%) of customers surveyed didn’t know the place their nearest EV charging station was situated. On the similar time firm knowledge reveals that 80% of EV house owners are inclined to cost their vehicles at house.
When customers had been requested to decide on a suitable period of time it ought to take to cost an EV, the most typical reply (28%) was “I don’t know” adopted by “30 minutes” (25%).
General, two-thirds of customers surveyed imagine that EVs are for early adopters, underscoring the necessity to increase mainstream consciousness round EV expertise. This discovering might also clarify that whereas Federal Tax Credit on EVs actually incentivize customers to buy an EV, there’s nonetheless a subset of the inhabitants that’s making the selection to buy an EV primarily based on components past incentives.
It is vital for us as a model to know how customers need to use their electrical automobiles, and what they know and don’t learn about them as we transfer nearer to the launch of the MINI Cooper S E electrical automobile within the US. The extra intelligence we collect, the extra we are able to educate customers concerning the many advantages of electrical mobility and what MINI has to supply within the new MINI Cooper S E electrical automobile coming in early 2020.—Andrew Cutler, Head of Company Communications, MINI USA
Survey methodology. The Common Inhabitants survey was performed amongst a pattern of 1,004 adults comprising 502 males and 502 girls 18 years of age and older on behalf of MINI USA. The web omnibus research had been performed from 21 – 24 March 2019.