Microsoft CEO mentions the profitable BMW integration of Alexa and Cortana

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Opening Microsoft’s annual Ignite convention in Orlando Monday, Microsoft CEO Satya Nadella talked about BMW as one of many firms that has efficiently and well created an digital assistant into its vehicles. Nadella provided some recommendation to firms trying to correctly navigate the tech panorama: personal the method, be authentic and select your companions properly.

BMW is utilizing the Microsoft cloud and synthetic intelligence instruments to construct the expertise and permitting third-party digital assistants on the platform, like Amazon’s Alexa. Nadella mentioned that BMW is doing the work in-house and controlling the event course of.

“They’re not letting anyone else simply disintermediate them,” Nadella mentioned. “That’s actually I believe technique at work. They’re going to permit entry to Skype, they’re going to permit entry to Cortana, they’re going to permit entry to Alexa, however it’s all going to be beneath the phrases of their model expertise. That to me is how each shopper model must be considering going ahead to stay related.”

BMW introduced final 12 months that Microsoft’s Cortana synthetic intelligence system will likely be a part of its Linked Automotive imaginative and prescient. Cortana on BMW’s vehicles is obtainable on the infotainment system which permits customers to hold out virtually all of the duties they will do with Cortana on their Home windows 10 PC or cell units. Drivers are capable of allow Cortana with their voice, similar to they will on their PC, Xbox One, HoloLens, and cell units.

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A number of the capabilities Cortana can do is permitting drivers to take a look at their schedule, add new reminders, handle their upcoming occasions, handle their to-do lists, get information or simply carry out Web searches. random joke from the private assistant.

What’s fascinating although is the truth that Amazon and Microsoft have developed a singular relationship. They’re collaborating in some locations — just like the integrations between the digital assistants Cortana and Alexa – whereas competing in others – cloud computing.

[Source: GeekWire]

The article Microsoft CEO mentions the profitable BMW integration of Alexa and Cortana Auto Reviews & New Cars on BMW BLOG


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