Mercedes-Benz India has had a strong product offensive and has been filling all of the white gaps in its portfolio. The Stuttgart based mostly carmaker has additionally invested considerably in increasing its dealerships and repair networks throughout the nation. Until date, Mercedes-Benz has 95 dealerships in India and now able to hit a century right here. The Firm is planning to open 5 extra dealerships within the South-western area and broaden its dealership rely to 100 by the tip of this monetary yr.
Chatting with the NDTV, Automotive and Bike on the sidelines of the 2018 C-Class facelift launch, Michael Jopp, Vice President- Gross sales & Advertising, Mercedes-Benz India stated, “We now have made important investments in increasing our dealership and repair community within the final two years. As we converse at present, now we have 95 dealerships in India and 100 is inside attain this yr.” A standard problem that alike every other the luxurious carmaker even Mercedes-Benz was fearful about is selecting the apt location in order to make sufficient quantity in an effort to justify the funding. However, Mercedes has drafted a well-placed technique that helps it making the choice. Elaborating on its method to take care of effectivity, Jopp added, “We see potential in new areas the place we count on to promote at the least 100 items yearly as that is the minimal quantity we have to help the funding made in a dealership and maintain profitability sooner or later. Furthermore, from a long-term perspective, that is additionally the least quantity that our vendor companions require to run the service centres together with sustaining the dealerships.”
Curiously, if the technique retains panning out the best way it’ been doing up to now, the quoted numbers (100 items x 100 dealerships) ensures a minimal of 10,000 items of gross sales for Mercedes-Benz, which can give it a robust thrust to take care of its management place. Mercedes-Benz has been on a roll in India since 2014, when it took the lead from Audi. As we speak, it instructions over 50 per cent of the luxurious automotive market share with a lead of over 2500 items yearly than its closest rival, BMW.