Mazda expands its progressive personalised automotive shopping for scheme with the launch of accredited Mazda MyWay sellers
Launched in July 2015 the ground-breaking Mazda MyWay scheme was designed to supply a first-class buyer expertise to the greater than 40,000 central London retail automotive consumers not presently inside straightforward attain of a Mazda dealership. Three years later this progressive client centered scheme has delivered greater than 400 vehicles within the capital.
With comfort on the coronary heart of the idea, the MyWay scheme permits clients to check drive, choose, purchase and repair a Mazda with out the necessity to go to a bodily dealership. When a MyWay prospect requests a take a look at drive the automotive is purchased to them at their residence or place of job by a Mazda Model Champion for a no obligation take a look at drive. If the choice is taken to purchase, the shopper merely configures the automotive on-line earlier than receiving a quote from supporting sellers inside 24 hours.
Largely recruited from exterior the automotive trade, the non-commission Mazda MyWay Model Champions handle the shopper’s relationship proper by means of the shopping for course of to possession and onto servicing, making certain a seamless client journey. Reflecting the best way a lot of at present’s customers wish to buy items and companies, the MyWay scheme is now being rolled out to accredited Mazda sellers, the primary of which is Hendy Mazda Tunbridge Wells.
“We’re delighted that we’re launching our first accredited Mazda MyWay vendor, it is a constructive extension of the London primarily based programme and a good way to assist clients join with Mazda,” commented Jeremy Thomson, Managing Director Mazda UK. Including, “Hendy are the perfect associate with which to launch our first MyWay dealership, they usually’ll be the primary of 5 Mazda franchises we need to appoint as MyWay sellers within the coming months. The London primarily based programme has proven us the advantages of reaching out to clients on their phrases by providing a extra accessible solution to take a look at drive, purchase and personal a Mazda.”
As with the London undertaking, the brand new Mazda MyWay sellers will serve city clients geographically challenged by the dearth of a handy bodily dealership, whereas their choice has concerned rigorous utility of buyer satisfaction requirements. Just like the London MyWay scheme, every accredited dealership can have devoted Model Champions who will ship a brand new personalised automotive shopping for expertise.
Felicity Watson, Mazda MyWay Gross sales Supervisor at Hendy Mazda Tunbridge Wells, mentioned: “we’re excited to supply this bespoke service to our clients. Whereas our conventional dealership-based gross sales set-up works for a lot of clients, we all know others would love a extra versatile strategy. Our Mazda MyWay service brings Mazda to your door, making the method of shopping for and proudly owning a automotive easy and pleasant. The service allows clients who don’t wish to journey to the centre of Tunbridge Wells to learn from all of the companies provided on the Hendy Mazda showroom at a spot and time that fits them. Choosing a take a look at drive automotive to come back to your door is just not solely straightforward, but it surely lets you strive the automotive on roads you drive every single day, whereas the Mazda Model Champion can reply any questions you may have in a non-pressured surroundings. We will even perform a part-exchange analysis at your house”.
Including, “the whole course of is designed to be straightforward and as soon as we’ve delivered your new automotive to your house, the service continues into possession, as we’ll gather and return your automotive when it wants a service”.
4 extra pilot MyWay Sellers might be introduced sooner or later and, with its franchise companions, Mazda has plans to develop the retail idea of ‘bringing Mazda to your door’ consistent with altering client preferences, concurrently persevering with to put money into and admire the significance of the normal bodily showroom and repair centre.