In the range of compact utility vehicle with unique style and high luxury, Lincoln has introduced the new Lincoln MKC Concept model today to be debut at North American International Auto Show[NAIAS] 2013 in Detroit, to regain their grip in the competitive market of luxury segment, by giving distinctive features, sporty driving dynamics and luxury comfort which are prime features of their just introduced MKZ model. MKZ is the inspired DNA model of MKC Concpet, to target a new generation of customer who has developed a new mindset in the segment of fast developing market of luxury utility vehicles. One of their core target includes the market of China and Lincoln will start selling these model in the 3rd quarter of 2014. The Executive Vice President of Global Marketing, Sales and Service and Lincoln, Jim Farley has expressed it by saying – “We are reinventing Lincoln by focusing on the largest and fastest-growing segments of the luxury market, while offering clients something different.”. Lincoln has it own terminology – ‘Lincoln Experiences’ – which reflects many unique features loaded in the new MKC Concept like distinctive powertrains with maximum load capability, customized lighting, push-button transmission system, customized functions with ride control programming. It has also additional sportier and luxury option in the interior and exterior design. Carrying the base design from MKZ, the new MKC Concept has elegant stance by signature split-wing grille, a large fixed panoramic roof, sleek design, frame-less windows, stylish shoulders, 3-dimension dynamic lines, sculpted body, 20-inch premium wheels with polished chrome rims, cream-based white metallic tri-coat paint and eye-catching rear with stylish full stretched tail-lamps While in the interior, it has premium leather works on seats and pillars, quality work in headliner and floor mats and upper instrumental panel, steering wheels and door panels finished with refined combination of wood and metal.
Photo Gallery of new Lincoln MKC Concept at NAIAS 2013
Auto Press Release 2013 MKC Concept New Opportunity for Lincoln > Lincoln MKC Concept debuts at 2013 North American International Auto Show – Lincoln’s first-ever small vehicle
A true Lincoln “The Lincoln MKC Concept is designed to strike a perfect balance between warm, inviting comfort and the engaging and superb dynamic qualities of performance, ride, handling and braking,” said Farley. “This balance is focused toward a new luxury automotive client emerging in the marketplace – someone who recognizes a great vehicle and demands a balance between all-out performance and comfort.” Auto Press Release Source : Lincoln
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