- Apple’s chief design officer Jony Ive is leaving to begin his personal agency.
- His departure is the most recent in a collection of disappointments for the tech large, which is already dealing with antitrust issues, disappointing earnings, gradual iPhone gross sales, and the continued fiasco round its MacBook Professional keyboards.
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Apple’s chief design officer Jony Ive is leaving to begin his personal agency, the tech firm introduced Thursday.
“Jony is a singular determine within the design world,” wrote CEO Tim Cook dinner. “His position in Apple’s revival can’t be overstated, from 1998’s groundbreaking iMac to the iPhone and the unprecedented ambition of Apple Park.”
Learn extra: Apple’s longtime design chief Jony Ive is leaving the corporate
Ive’s departure is simply the most recent blow in what’s proving to be a troublesome yr for the tech large. In January, Apple took the extraordinary measure of warning buyers of lower-than-expected revenues for its vacation quarter — weeks earlier than it truly reported its earnings.
“Whereas we anticipated some challenges in key rising markets, we didn’t foresee the magnitude of the financial deceleration, notably in Higher China,” wrote Cook dinner in a letter to buyers. “Whereas it is disappointing to revise our steerage, our efficiency in lots of areas confirmed outstanding energy regardless of these challenges.”
In Could, the Supreme Court docket dominated that an antitrust class motion lawsuit in opposition to the tech large might proceed. The lawsuit accused Apple of utilizing its “monopoly energy to boost the costs of iPhone apps,” in keeping with a report by the New York Occasions. Beforehand, Apple had argued that “App Retailer prospects technically purchase apps from third-party builders and haven’t any direct buying relationship with Apple, and due to this fact no standing to hunt damages from the corporate,” in keeping with reporting by Wired. However the Supreme Court docket did not purchase it, saying as an alternative that “shoppers ought to be allowed to attempt to show that the expertise large had used monopoly energy to boost the costs of iPhone apps,” in keeping with the New York Occasions report.
It is also confronted scrutiny overseas: In March, Spotify filed an antitrust criticism with the EU, claiming that Apple’s follow of taking a 30% reduce of most transactions within the App Retailer constituted anticompetitive habits. Apple fought again, saying that Spotify could not have gotten the place it’s with out the advantages afforded by the App Retailer platform.
“Spotify would not be the enterprise they’re at present with out the App Retailer ecosystem, however now they’re leveraging their scale to keep away from contributing to sustaining that ecosystem for the subsequent era of app entrepreneurs,” Apple stated in a response to Spotify. “We expect that is flawed.”
The butterfly keyboards utilized in the latest variations of the MacBook Professional additionally got here underneath fireplace for a problem round caught keys that prompted one distinguished blogger to call them the “worst merchandise in Apple historical past.”
Then in June, two builders launched one other lawsuit in San Jose, arguing that Apple “abuses the dominance of its App Retailer to make builders pay ‘exorbitant’ charges for premium apps and in-app purchases.”
This all comes as Apple appears to be like to reinvent itself as a providers enterprise as its gadgets companies flatten out: Later this yr, Apple will introduce Apple TV Plus, a premium paid film and TV streaming service on which the corporate has pinned a lot of its hopes for a post-iPhone future. Nonetheless, it is not clear how effectively Apple will be capable of compete in a crowded video streaming market dominated by the likes of Netflix and Amazon.
Whereas Ive’s departure will mark a troublesome transition for the design staff at Apple, which has benefitted from his management for many years, the true challenges could lie forward.
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