Celebrating 50 years of Mercedes-AMG success

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Affalterbach – AMG: these three letters stand worldwide for supreme automotive efficiency, exclusivity, effectivity and extremely dynamic driving pleasure. In 2017, the corporate based by Hans-Werner Aufrecht and Erhard Melcher is celebrating its 50th anniversary. In the midst of this half-century, Mercedes-AMG has recorded quite a few successes in motor sport and thru the event of distinctive road-going autos, thereby repeatedly underlining its place as a extremely profitable sports activities automotive and efficiency model – and as we speak that is more true than ever. At this time, as an entirely owned subsidiary of Daimler AG, the Affalterbach-based firm represents the sporting spearhead of the Group. On this anniversary 12 months, with a watch to the longer term, Mercedes-AMG will stick with it the distinctive success story of what started as a two-man firm. For every of the now round 1500 staff, the main focus will probably be on the model promise of “Driving Efficiency”, which unites the core strengths of AMG: cutting-edge expertise and a ardour for dynamic, emotively interesting merchandise. The corporate from Affalterbach stands worldwide for excellent engine experience, which incorporates not solely improvement, but in addition the “one man, one engine” philosophy, which implies that every engine is, so to talk, hand-crafted by one engine builder. With virtually 100,000 items delivered in 2016, i.e. over 40 % development, and the largest strategic mannequin initiative within the firm’s historical past, AMG heads into this anniversary 12 months with file figures below its belt.

Mercedes-AMG expanded considerably in 2016 as an entire and, with development of 44.1%, once more considerably exceeded the most effective previous-year figures. With 99,235 autos delivered, the success story of Mercedes-Benz’s sports activities automotive and efficiency model reached a brand new stage. Unit gross sales have thus greater than tripled since 2013. This dynamic development was made attainable by steady additional improvement of the efficiency fashions, that are in larger demand than ever. But the strategic broadening of the portfolio in recent times has additionally led to the profitable improvement of recent teams of consumers. Therefore, the corporate’s world success will not be solely primarily based on the favored eight-cylinder fashions of the 63 sequence. The compact 45 sequence fashions, together with the big selection of 43 sequence fashions, are discovering favour with very many shoppers whereas inserting AMG’s fashionable product portfolio on a broad, stable foundation. The markets with the very best unit gross sales in probably the most profitable 12 months within the firm’s historical past had been as soon as once more the USA, Germany and China.

“We’re on the highway to worldwide success with our strategic portfolio enlargement and might look again on a sensational 12 months. The 63 sequence fashions nonetheless represent our core product line, they usually proceed to thrill auto lovers around the globe. As well as, our AMG GT sequence, which was developed fully in-house, is now accessible as a broad-based household, with which we have now impressively demonstrated our experience as a sports activities automotive model. On the similar time, our broad portfolio places us within the excellent place for additional sustained development. Our job now isn’t just to have fun the AMG success story, however, in one of the vital thrilling durations of automotive historical past, to assist form the efficiency of the longer term,”
says Tobias Moers, Chairman of the Board of Administration of Mercedes‑AMG GmbH.

Growth of recent classes of consumers via portfolio enlargement

2016 noticed the largest strategic mannequin initiative within the historical past of Mercedes-AMG: with over ten new fashions being added to the product portfolio, from January 2017 performance-minded prospects are ready to select from over 50 fashions. In every class, Mercedes-AMG boasts a complete and spectacular product providing: from probably the most highly effective standard-production four-cylinder compact to the sportily elegant S 65 with a superior twelve-cylinder engine, from saloons and estates in many alternative output courses, to a broad vary of SUVs and coupés, to cabriolets and variously configured roadsters. The accessible expertise is among the many greatest on supply within the respective automobile classes, starting from optimised rear-wheel drive to state-of-the-art all-wheel drive, in addition to from a dual-clutch transmission to a sporty nine-gear computerized transmission.

On the similar time, the sports activities automotive and efficiency model has received fully new teams of consumers with its not too long ago launched 43 sequence fashions. The primary such autos had been unveiled by Mercedes-AMG on the Detroit Auto Present two years in the past. The 43 sequence fashions include a strong and environment friendly six-cylinder engine. Different hallmarks of the 43 sequence derivatives embrace particular transmission tuning with shorter shift instances in addition to AMG-specific axle designs and suspensions, highly effective brake elements and different varied inside/exterior distinguishing options, confirming the fashions as typical AMG autos that totally meet the model declare of “Driving Efficiency” whereas authentically representing the model within the respective market segments.

With the Mercedes-AMG GT sequence, the Affalterbach-based firm is as soon as once more underlining its standing as a extremely dynamic sports activities automotive model. Following the SLS AMG, the GT fashions are the second sports activities automotive household to be developed fully in-house. The entrance mid-engine idea with transaxle and the clever aluminium light-weight building kind the premise for a extremely dynamic driving expertise. In 2016, AMG added significantly dynamic and engaging fashions to the GT household within the type of the GT R and the 2 open-top roadster variants, the GT Roadster and the GT C Roadster. However that is not all: following the AMG GT C Roadster, the Coupé can be accessible within the anniversary 12 months with the identical next-level efficiency and expertise. It’s positioned between the AMG GT S and AMG GT R and, on the time of the launch, will probably be solely geared up because the Version 50 particular mannequin. On the similar time, the Mercedes-AMG GT and AMG GT S profit from visible and technical enhancements.

Hypercar with Components 1 expertise

Alongside its persevering with strategic product initiative, Mercedes-AMG is setting an extra landmark in 2017 by giving an interesting peek into the longer term efficiency within the type of a street-legal hypercar. Providing unadulterated Components 1 expertise for the highway, the hypercar is thus the primary commercially accessible automobile with F1 hybrid powertrain and highway approval. With a system output of over 1000 hp and four-wheel drive with all-electric entrance axle, it marks the top of what’s presently technologically possible. By way of output and effectivity, this hypercar factors the best way to “AMG Future Efficiency”. AMG fashions are already among the many best of their class. The most recent instance is the Mercedes-AMG E 63. For optimum effectivity, AMG has, for instance, geared up the V8 engine within the efficiency saloon with the AMG Cylinder Administration cylinder deactivation system. As well as, a extremely smart all-wheel drive system in addition to a transmission optimised for sportiness and effectivity, together with a coasting operate, present the assure of exemplary low consumption and emissions values.

Excellent buyer sports activities season 2016

With a complete of 18 total victories and 32 different podium finishes, the worldwide buyer and efficiency groups celebrated a sensational season in 2016 with the brand new Mercedes-AMG GT3. The GT3 racing automotive bought the season off to the best begin. Following victory within the ADAC 24‑hour qualification race, within the 24‑hour race on the Nürburgring in late Could the brand new GT3 racing automotive posted the best victory up to now because the inception of the AMG buyer sports activities programme, with total victory, pole place, quickest lap in addition to additional finishes in second, third, fourth and sixth place now on file within the annals of motor sport. The model’s clear sweep of the rostrum locations on the earth’s largest automotive race was shared by the AMG staff BLACK FALCON (P1), the AMG staff HTP Motorsport (P2) and the HARIBO Racing Crew-AMG (P3).

Additionally within the buyer sports activities programme, Mercedes-AMG will preserve its foot on the fuel within the coming season, with participation of the profitable AMG GT3 being prolonged to the USA. Famend groups will contest each the extremely well-liked IMSA Sequence in addition to the PWC, the Pirelli World Problem. Additionally within the USA, the groups will profit from optimum help from Mercedes-AMG Buyer Sports activities.

Competence centre for V8 improvement

Affalterbach is residence to the administration, administration, gross sales, improvement and design groups in addition to AMG hand-crafted engine constructing. That is the place AMG V8 engines are produced. Different engines are produced in Kölleda (four-cylinder in-line engines) and Mannheim (V12 engines). Every engine is hand-assembled by a single engine builder at these websites in response to the “one man, one engine” philosophy and supplied with a badge hand-signed by the related technician.

Mercedes-AMG is as we speak accountable for the event not solely of the brand new eight-cylinder household of the Mercedes-Benz model, but in addition of the AMG V8 engines. The primary standard-production automobile to be fitted with a V8 engine developed in Affalterbach was the G 500, which celebrated its market launch in September 2015. The V8 engine for the upcoming new S‑Class was additionally developed in Affalterbach, underlining the engine-building experience of the three-lettered model.

First-class buyer help at AMG Efficiency Centres

As a part of the strategic broadening of the portfolio to over 50 fashions, the variety of AMG Efficiency Centres has additionally undergone enormous enlargement. At over 400 Efficiency Centres in 40 international locations, prospects and followers can immerse themselves within the model world of Mercedes-AMG. These are locations the place the historical past of the model and its DNA will be skilled first-hand. As well as, first-class customer support is a necessary a part of the AMG model declare of “Driving Efficiency”. The gross sales rooms on the AMG Efficiency Centres, that are built-in into Mercedes-Benz dealerships as a shop-in-shop system, are characterised by a completely distinct AMG model identification. Excessive-grade supplies, an unique motor sport atmosphere and hallmark AMG colors make for an accessible model expertise. As acceptable for the huge product vary, educated and certified AMG gross sales and repair specialists present educated recommendation and help to prospects worldwide.

The following stage within the improvement of the AMG Efficiency Centres will see the opening of additional AMG gross sales and repair operations with a definite structure in Japan and Australia. As an addition to the present world gross sales community, the separate centre in Tokyo Setagaya, which opens on 12 January 2017, will spearhead the seller community whereas defining the following stage of the strategic gross sales initiative. In a complete space of virtually 1000 sq. metres, prospects can be taught in regards to the newest AMG Efficiency fashions and their technological options, the AMG Driving Academy, the AMG Assortment and the involvement of AMG in motor sport.

Unique AMG Non-public Lounge

One other central element of buyer help is the web AMG Non-public Lounge. Launched in 2006 for US prospects, it was expanded to German-speaking areas in 2009 and introduced a global dimension to the official AMG Model Neighborhood. The net platform invitations AMG house owners to share their ardour for the model with different AMG lovers. Insider information, direct contact with Affalterbach, unique occasions and alternatives to speak and change concepts give the model a extra approachable face. At current, the AMG Non-public Lounge Neighborhood has an accredited membership of over 48,000 worldwide. No different automotive producer provides something comparable.

Pit radio for AMG prospects

To make sure a top quality of buyer help, prospects have entry to an unique AMG hotline, launched in October 2016. The first intention of the “pit radio” is to revive efficiency when wanted – within the occasion of an accident, for instance. The service hotline also can assist if the client has any technical questions or desires to make a workshop appointment. An outlined course of ensures prospects the quickest attainable help. The hotline is initially accessible to prospects in Germany, Nice Britain, France, Austria and Switzerland, with additional markets and a broadening of the providing to comply with.

Milestones within the historical past of the sports activities automotive and efficiency model


The corporate, based by Hans-Werner Aufrecht and Erhard Melcher, has been fulfilling the desires of efficiency lovers for 50 years. The pair arrange their first workshop in an previous mill in 1967 as an “engineering workplace and design and testing centre for the event of racing engines”. In 1971, the AMG 300 SEL 6.eight of “Aufrecht and Melcher, Großaspach” – in brief: AMG – claimed victory utterly out of the blue in its class and took second place total within the 24‑hour race on the Circuit de Spa-Francorchamps. One other milestone was the all-new cylinder head with cutting-edge valve expertise, developed by Melcher.

Collaboration with Mercedes-Benz started in 1990. The C 36 AMG, launched in 1993, was the primary automobile available on the market to outcome from the collaboration settlement with Daimler-Benz. In 2005, Mercedes-AMG turned an entirely owned subsidiary of Daimler-AG and 2009 noticed the introduction of the Mercedes-Benz SLS AMG, the primary automobile to be developed fully by Mercedes-AMG. AMG branched into motor racing with the SLS AMG GT3 in 2011. This was adopted by the introduction of the Mercedes-AMG GT in 2014 and the launch of the 43 sequence fashions in 2015, introducing a broader goal group to the model.






Credit: Daimler AG / Mercedes-AMG

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