Ford has confirmed it is not going to be attending subsequent 12 months’s Geneva motor present – the second main European present it has skipped after Paris earlier this month.
Chatting with Autocar, a spokesperson for the corporate claimed that the timing of its 2019 product launches, such because the Focus ST and facelifted Mondeo, doesn’t tally with the Swiss present’s opening in March.
“We checked out all of the issues we needed to do in 2019 and we’ve acquired a number of stuff coming,” they stated. “However the way in which our product cadence works, we didn’t really feel that the Geneva timing met our necessities. Moderately than go to Geneva with comparatively small information, we might fairly do one thing later that may give us extra bang for our buck. I don’t anticipate this will likely be an everyday factor although.”
Conventional motor exhibits have been beneath scrutiny for a lot of years by automotive makers, who usually wrestle to justify the multi-million-pound price of even a comparatively modest present stand weighed up in opposition to dwindling customer numbers. Nevertheless, Ford nonetheless considers Geneva, alongside its residence present in Detroit, as an ongoing precedence for the longer term.
Ford cites the Goodwood Competition of Pace as being “a extra worthwhile occasion”, permitting it to have interaction with the media and public in a extra interactive means. Detroit motor present organisers lately introduced that the 2020 present would transfer to the summer time, permitting for extra outside actions and occasions to revive the format.
There have been a lot of notable absentees from the 2018 Paris motor present, elevating questions concerning the occasion’s future; Ford, Vauxhall/Opel, Volkswagen, all of the FCA manufacturers, Volvo, Mazda, Nissan, Bentley, Rolls-Royce and McLaren all didn’t show something.
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