The Ferrari P80/CItalian agency gained’t make greater than three distinctive vehicles a 12 months
The rising pattern for one-off Ferraris is in response to shoppers’ growing calls for for excessive personalisation, says Ferrari industrial and advertising boss Enrico Galliera.
Such is demand, Galliera says distinctive fashions “have the longest ready record of all our product traces” at 4 to 5 years.
“The consumer has not solely a novel automobile however a novel expertise working with the designer within the course of. It’s the head of Ferrari,” he commented.
The Italian supercar maker has not too long ago revealed two one-offs, the P80/C and SP3JC.
Distinctive Ferrari fashions aren’t accessible to anybody, explains Galliera: “It’s provided to high shoppers solely. We obtain requests from shoppers, and it gained’t be thought of except they’re in a pool of our high 250 shoppers or so.”
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Regardless of rising demand, Ferrari will solely produce two to 3 one-offs a 12 months, to make sure the entry to such fashions stays unique and since manufacturing capability gained’t permit extra.
The P80/C, based mostly on the 488 GT3 race automobile, has the longest improvement time of any Ferrari one-off made up to now. Galliera stated a typical one-off takes 18 to 24 months to finish, however this took between two and a half and three years.
“This automobile was by no means going to be a road-legal automobile, so there have been no limitations on what we may do,” he defined.
A variety of top-end automobile makers, together with McLaren, Rolls-Royce and Bentley, have proven curiosity in producing distinctive fashions in recent times, little doubt largely motivated by robust revenue margins and model attraction.
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