Audi is just not simply letting go its stake within the FC Bayern soccer membership. After FC Bayern Munich had introduced the change of their automotive companion beginning in “2025 on the newest”, the Ingolstadt-based automaker now appear to be again within the race. Because the Automobilwoche and the Donaukurier report, the longtime sponsor of the German report champion desires to outrank and outdo the rival BMW.
Audi is in an excellent place, as a result of the VW subsidiary holds eight.33 % of the shares of FC Bayern and can solely promote them if the value is correct. To nonetheless be capable of outdo BMW, Audi would possibly enhance the sponsorship funds, in line with Donaukurier. The improved monetary phrases ought to due to this fact apply not solely after the present contract ends, however sooner and flush extra cash into the account of FC Bayern.
One of many causes for the brand new Audi offensive within the duel for Bayern is the billions provision of BMW AG , which was utilized in reference to the EU antitrust case, so the monetary figures for the primary quarter of 2019 have been pushed into the crimson. In opposition to this background, an funding of a number of hundred million euros for soccer sponsorship is likely to be tough to maintain, the Donaukurier speculated.
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