Fb reportedly stopped a undertaking to encourage more healthy political discussions after a key exec thought it'd offend conservatives (FB)

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joel kaplan mark zuckerberg facebook

  • Fb shelved a undertaking referred to as “Frequent Floor” that might goal to encourage more healthy political discourse on the platform, stories the Wall Road Journal.
  • A part of the rationale why: Joel Kaplan, the corporate’s coverage chief, thought it might spark fears of anti-conservative bias — one thing Fb has sought to keep away from.
  • Kaplan has had usually extra say over product choices than earlier than, as the corporate tries to navigate murky political waters, and pushed for conservative outlet the Each day Caller to be included within the firm’s fact-checking initiative. 
  • Kaplan, previously of the George W. Bush Administration, got here beneath fireplace earlier this 12 months for showing on Capitol Hill to assist his good friend Justice Brett Kavanaugh.

Fb stopped engaged on a undertaking, referred to as “Frequent Floor,” that was aimed toward encouraging more healthy political discourse amongst customers, partially on the urging of coverage chief Joel Kaplan, stories the Wall Road Journal. 

The “Frequent Floor” initiative is alleged to have consisted of many elements, together with boosting information tales and standing updates posted by folks on the alternative finish of the political spectrum from customers, whereas additionally demoting “poisonous” feedback that begin “damaging dialogue.” 

Kaplan’s objection, based on the report, was that the time period “Frequent Floor” itself could possibly be taken as patronizing, and that it might ask customers to belief Fb’s definition of what wholesome dialog appears to be like like. 

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In the end, Kaplan is alleged to have believed that these efforts to curb political polarization would have opened the platform as much as criticism from conservatives — one thing that the social community has sought to keep away from in recent times, as conservative lawmakers and public figures have accused it of left-wing bias. Following Kaplan’s grievance, Zuckerberg and others raised issues over how the initiative would have an effect on Fb person engagement, and the undertaking was shelved, says the Journal.

Learn extra: Fb is battling an inner revolt after one in every of its execs went to the Kavanaugh listening to

Generally, the Journal stories, Kaplan has change into extra concerned with Fb product choices, as the corporate tries to navigate difficult political waters. Kaplan is alleged to have lately pushed for conservative information outlet The Each day Caller to be included within the firm’s controversial efforts to faucet information media fact-checkers to curb misinformation on the platform. Fb CEO Mark Zuckerberg reportedly leaned in favor of Kaplan’s proposal, however the debate turned moot when the Each day Caller misplaced a key journalism accreditation in November.

Learn the complete Wall Road Journal report right here.

Kaplan got here into the general public eye earlier this 12 months when he visibly seated himself behind Justice Brett Kavanaugh, then an embattled nominee for the Supreme Court docket, because the choose defended himself in opposition to allegations of sexual misconduct from a number of girls. Kaplan and Kavanaugh are long-time mates, courting again to their time serving collectively within the George W. Bush administration.

Kaplan’s attendance on the hearings, in such a visual capability, outraged Fb workers. Kaplan is alleged to have apologized for not clearing his attendance on the hearings with Fb management first.

Fb didn’t instantly reply to a request for remark.

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