Ducati Malaysia to focus on Scrambler model, realignment of pricing technique, new vendor in JB

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Within the face of a shrinking worldwide demand for giant capability bikes, notably within the efficiency area, Ducati is taking pro-active measures to develop the Scrambler household of retro bikes, together with the life-style phase. This is applicable to the Malaysian market as properly, stated Raffaele Fusilli, Ducati’s international gross sales director.

“Ducati is at all times open to a brand new market path, and we’re placing effort into attracting a youthful rider into the Scrambler vary of bikes, the place the main target is a bit much less on efficiency and extra on the life-style of using a Ducati,” stated Fusilli. Nonetheless, sure fashions within the Ducati vary will stay as efficiency machines, notably the Panigale superbikes and the Diavel energy cruisers.

“No, there won’t be a small model of the Diavel. The Diavel, and XDiavel, are targetted to a selected market which calls for that efficiency and we won’t dilute it,” he stated. “Since 2008, the worldwide motorbike market has been lowering year-on-year on account of getting older riders and Ducati will likely be youthful riders to deliver them into the game,” Fusilli stated.

As for the Malaysia market, Ducati Malaysia is seeking to increase gross sales from 2018 numbers with the institution of a devoted crew to market the not too long ago face lifted Ducati Scrambler. A brand new vendor has been recognized in Johor Bharu to service the southern area and an official announcement will likely be made quickly, stated Nazman Yusof, head of Naza Automotive Group two wheels division.

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Ducati Malaysia won’t be counting on any single mannequin within the vary, however as an alternative will likely be focusing efforts on two separate rider sgements – the efficiency market that’s served by the Panigale, Monster, Diavel and Hypermotard machine with the life-style and new/younger rider phase addressed by the Ducati Scrambler.

The submit Ducati Malaysia to focus on Scrambler model, realignment of pricing technique, new vendor in JB Auto Reviews & New Cars on Paul Tan’s Automotive Information.


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