DS 7 Crossback

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PSA’s luxurious model takes on the established order with its new SUV flagship, which comes with loads of Gallic allure Regardless of solely being established as a standalone model in 2014, DS Cars’ fledgling standing as a producer in its personal proper hasn’t stopped it from popping out swinging.Billed because the PSA Group’s luxurious arm, DS has its sights locked on the likes of Audi, BMW, Mercedes and Jaguar; and its first huge problem is to persuade the motoring world – each the press and shoppers alike – that it has earned the proper to be seen in the identical mild as these European heavyweights.The brand new DS 7 Crossback is the automotive – or, extra particularly, the compact SUV – its French producer hopes will elevate the model to the following stage. And though there have been numerous solely DS-badged automobiles out there since its cut up from Citroën – assume DS three, DS four Crossback and DS 5 – the DS 7 Crossback is the primary mannequin the newly fashioned marque has designed from the bottom up.That DS’s first in-house mannequin is an SUV isn’t any coincidence, both. The C-SUV market is the place the cash is, in spite of everything, and presents DS the very best shot at turning a tidy revenue. That stated, the beginner French model isn’t planning on limiting itself solely to SUVs: the DS 7 Crossback is the primary in a line of six completely different fashions that will probably be launched over six consecutive years, with electrification set to play a key position within the model’s future choices.Whereas the DS marque could also be in its youth, it has the clout of PSA behind it. As such, the Crossback shares its platform and powertrain line-up – that, for now, consists of a variety of petrol and diesel engines – with different fashions from Peugeot, Citroën and Vauxhall/Opel.The query is: is the style during which that is all packaged into the brand new Crossback sufficient to present credence to DS’s luxurious model aspirations?

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