Earlier this month, to have fun the few remaining weeks earlier than deliveries kick off, BMW revealed a video showcasing the brand new eight Collection Coupe driving round Venice on what appears to be a floating highway. In the present day, BMW releases new photographs of the Venice expertise providing extra particulars behind the photoshoot.
The brand new eight Collection Coupe in Barcelona Blue is seen driving via the historic centre of Venice. Driving previous magnificent palazzi and beneath the Rialto bridge, the brand new BMW eight Collection makes its manner alongside the Canal Grande – a route by no means earlier than lined by an vehicle.
The movie, which is directed by Daniel Wolfe and can be proven in variations lasting 15, 30 and 45 seconds, is a couple of younger Venetian man who as a baby discovers his love of vehicles basically and BMW particularly. A mannequin BMW M1 turns into his favourite toy, and a boat-builder good friend introduces him to the fascination of engine expertise. However in a metropolis through which boats are the only real technique of transport, his craving for sheer driving pleasure stays unassuaged, which is why he leaves Venice as a youngster, to not return till a few years later. And now ultimately his childhood dream comes true – within the new BMW eight Collection Coupe and driving on pontoons that pave the way in which to a novel vehicle journey via the canal community of his residence metropolis.
The state of affairs is symbolic of efforts to make the apparently not possible come true and switch long-nurtured desires into actuality. “Our fashions for the luxurious efficiency phase are geared in direction of the approach to life of a goal group that dares to check out new issues and transcend the bounds of feasibility,” methods Uwe Dreher, Director Model Communication BMW, BMWi and BMW M. “We provide these people a mobility expertise that corresponds to their concept of exclusivity and progressive luxurious.”
With a purpose to allow the shoot to happen, the Venice authorities – for the primary time within the metropolis’s historical past – issued the BMW Group with a allow to arrange a pontoon construction that might permit an vehicle to drive previous the world-famous backdrop of the town’s historic centre.
The scenes have been partially shot utilizing digital camera drones; the commercials can be broadcast worldwide on chosen TV channels and in addition on-line.
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