This Promotional Video For The 1977 Dodge Royal Monaco Is Proof Of How Tone Deaf Automobile Firms Can Be
It’s bizarre to have such a clearly made image of simply how horribly mistaken Detroit was wanting on the automotive world than this promotion video for the 1977 Dodge Royal Monaco. They assault Ford for his or her LTD and open each barrels on Chevrolet for downsizing the 1977 Caprice whereas touting the virtues of driving an enormous automobile that speaks to nothing however the potential hubris of the customer. Watch this video and get what we’re saying right here. The one facets of the automobile that they’re touting as superior are its dimension. Actually. The windshield is larger, the wheelbase is longer, the presence of the factor is extra substantial. Oh, and it has torsion bar entrance suspension! Yikes.
We’re not hailing the 1977 Caprice as some kind of scion but it surely was a minimum of a sign that somebody had realized the motion for the porcine and underpowered automobiles that dominated the earlier half decade of Detroit manufacturing had change into unpleasant and nearly repulsive to the general public in a world the place imports which have been small and low-cost began to personal the market.
If the video beneath had been made within the early half of the 1970s, the actually early half we’d perceive what the aim was however the truth stays that issues modified so drastically throughout the center a part of that decade it made automobiles just like the 1977 Dodge Royal Monaco a joke on wheels. Chevrolet made greater than 660,000 Caprices in 1977, the Monaco offered in drastically smaller numbers.
These dudes missed the memo.
Press play beneath to see this satirically hilarious 1977 Royal Monaco video –
The put up Doing It Flawed Video: This Promotional Video For The 1977 Dodge Royal Monaco Is Proof Of How Tone Deaf Automobile Firms Can Be Auto Reviews & New Cars on AutoCarTechNews.com.