In case you’ve searched the App Retailer for an app to get a second cellphone quantity, likelihood is you discovered dozens of apps with little or no variations. A handful of corporations are spamming the App Retailer with duplicated apps. This technique is towards Apple’s guidelines.
The App Retailer Overview Tips are detailed guidelines that outline what you possibly can and can’t do on the App Retailer. As quickly as you join a developer account and submit an app to the App Retailer evaluate crew, you conform to adjust to these guidelines. It’s an extended doc, however the rule four.three titled “Spam” is simple:
Don’t create a number of Bundle IDs of the identical app. In case your app has totally different variations for particular areas, sports activities groups, universities, and so on., think about submitting a single app and supply the variations utilizing in-app buy. Additionally keep away from piling on to a class that’s already saturated; the App Retailer has sufficient fart, burp, flashlight, and Kama Sutra apps already. Spamming the shop might result in your elimination from the Developer Program.
A tipster checked out a particular class within the App Retailer — VoIP apps that allow you to get a second cellphone quantity, ship and obtain calls and texts from that new quantity. I checked out that class myself and listed below are the outcomes of my investigation.
Firms don’t even attempt to cover the truth that have submitted a number of variations of the identical app with totally different names and icons. However core options stay the identical. Apple hasn’t enforced its personal guideline correctly and builders took benefit of that gray space.
Instance 1: TextMe
As you possibly can see on the corporate’s web site, TextMe at the moment operates three apps and is open about it — TextMe Up, TextMe and FreeTone. These three apps all have a mean of four.7 stars within the App Retailer with a whole bunch of 1000’s of opinions in complete.
The wording is barely totally different for every app. TextMe Up helps you to “name & textual content anybody on the earth out of your cellular, pill, and pc”, whereas TextMe helps you to “get a brand new cellphone quantity and begin texting and making calls without cost” and FreeTone is all about “[enjoying] free calls & texts to the cellphone numbers within the US and Canada”.
However when you take a look at the App Retailer screenshots, the corporate doesn’t even hassle altering the screenshots or advertising and marketing copy.
“Our apps have a distinct advertising and marketing goal,” TextMe, Inc. co-founder and co-CEO Patrice Giami informed me in a cellphone interview. “They share the identical code base, however we are able to activate or deactivate some options to be able to differentiate the apps. We handle that relying on the aggressive setting and if we have to optimize distribution.”
Giami additionally believes that his firm complies with the App Retailer pointers. “Apple is doing a really systematic evaluate — we’re continually scrutinized as a result of we launch loads of app updates. We’ve by no means been flagged or contacted by Apple — they’ve by no means mentioned that we’re releasing full clones of the identical app,” he mentioned.
TextMe makes use of the identical developer account for its three apps, Textual content Me, Inc. Apple might simply evaluate these apps if it wished to.
Instance 2: BinaryPattern and Versatile Numbers LLC
This case is a little more refined. The corporate behind these apps has two totally different developer accounts and tried to distinguish its App Retailer listings a bit. Equally, buttons and colours barely fluctuate from app to a different, nevertheless it’s the identical characteristic set.
Listed below are just a few screenshots I took:
Texting/Calling Cellphone Burner
Smiley Personal Texting SMS
Texting Defend – Cellphone Quantity
Burner Cellphone Numbers SMS/Calls
Enterprise Line Cellphone Quantity
I’ve reached out to BinaryPattern/Versatile Numbers and haven’t heard again.
Instance three: Appsverse Inc.
This time, Phoner, Second Line and Textual content Burner all share the identical developer account. Despite the fact that these apps allow you to do the identical factor, Appsverse has launched its app in three totally different App Retailer classes — utilities, productiveness and social networking.
By doing that, the corporate’s apps seem in a number of classes. Textual content Burner is #88 in social networking, Second Line is #74 in productiveness and Phoner is #106 in utilities.
It appears a bit counterintuitive as Appsverse splits their downloads between a number of apps. However I imagine the principle cause the corporate is releasing a number of apps is for key phrase optimization and App Retailer search outcomes. It then picks a distinct class for every app, nevertheless it’s a facet impact.
Appsverse has despatched me the next assertion:
“The rule of thumb promotes a wholesome App Retailer ecosystem that’s good for each builders and customers. It prevents proliferation of comparable apps that doesn’t have a differentiation in enterprise mannequin, options, use instances and demographic attraction.”
Instance four: Telos Cellular and Dingtone Inc.
On paper, Dingtone and Telos seem like two totally different apps from two totally different corporations. I downloaded the Dingtone app and signed up with my e-mail handle. I then downloaded the Telos app and signed up with the identical e-mail handle. Right here’s the message I received:
I’ve reached out to Telos/Dingtone and haven’t heard again.
A stage enjoying subject
These corporations haven’t accomplished something unlawful. They took benefit of Apple’s lack of oversight on an App Retailer rule. Releasing a number of variations of the identical app is a good App Retailer optimization technique. This fashion, you possibly can decide a distinct identify, totally different key phrases and totally different classes. Likelihood is potential clients are going to see your app of their App Retailer search outcomes.
Whereas Apple is often fairly strict in terms of App Retailer pointers, it hasn’t enforced a few of them. And that is unfair for app builders who play by the principles. They’ll’t compete as successfully with corporations that know that they’ll ignore some guidelines.