Cupra daring vary growth to incorporate 2020 Leon

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Cupra Ateca SUV to be joined by new Cupra Leon and 5 different fashions by the top of subsequent 12 months

Cupra will increase its mannequin vary to seven automobiles by the top of subsequent 12 months – and the model will provide a model of the forthcoming next-generation Seat Leon.

The Seat sub-brand has simply revealed the Formentor coupé crossover, the primary mannequin developed primarily as a Cupra. It is as a consequence of go on sale in early 2020. That mannequin joins the Cupra Ateca, together with the Seat Leon Cupra, which was launched earlier than Cupra was spun off into its personal model.

Requested about Cupra’s future plans, advertising and marketing boss Khaled Soussi stated: “We’re engaged on our product technique, however I can affirm that by the top of 2020, we’ll have seven automobiles, together with particular fashions, on the streets.”

Based on Soussi, the ‘particular fashions’ embrace particular editions and halo automobiles.

Soussi reaffirmed that the present Leon Cupra will proceed to hold a Seat badge, however he stated: “With the following era of Leon, we can have a Leon with a Cupra brand. All our automobiles from now can have a Cupra brand.”

Soussi stated choices over whether or not Seat fashions would acquire a Cupra-branded model can be made on “a case-by-case foundation”.

He added: “We’re each single automobile and we’re assessing the potential of the automobile and bearing in mind goal clients we wish to attain.” Soussi additionally stated no determination had been made about whether or not Seat might launch its personal model of the Formentor.

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“The Formentor is a automobile developed specifically for Cupra. However we work in the identical group and search for synergies for each manufacturers. However at this stage, presenting the primary Cupra automobile, we’re not but there to consider whether or not we make a Seat model of this.”

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