Every part that’s good in regards to the Seat Ateca, with added efficiency and a bit of additional polish, even in prototype kind Proper, let’s be clear about this. The SUV you see right here is the Cupra Ateca and never, you could perceive, the Seat Ateca Cupra. Which may sound like a minor spot of nomenclature, however understanding the distinction between Cupra as a Seat efficiency badge and Cupra as a Seat sub-brand is essential to understanding the goals of this definitely-not-a-Seat Ateca.Whereas Cupra-badged Seat fashions have been all about efficiency, the Cupra sub-brand has a barely completely different transient, mixing efficiency with ‘uniqueness and class’. The concept is that Cupra-branded fashions will attraction to a barely extra prosperous viewers, prepared to pay greater margins.That’s why the primary Cupra mannequin is an Ateca and never, say, a Cupra Ibiza. Seat believes there are larger margins available making a excessive efficiency household SUV than a sizzling hatch. And Seat additionally believes there’s a reasonably sizeable hole available in the market for a Cupra Ateca, above the likes of household SUVs such because the Hyundai Tucson, Peugeot 3008 and, sure, Seat Ateca, and under premium sporting fashions such because the Audi SQ2 and BMW X3M.So how do you flip a Seat Ateca right into a Cupra Ateca? Nicely, there’s a brand new ‘tribal’ Cupra brand, which solely replaces the Seat badges. There’s additionally a brand new grille design and rear bumper, some shiny black particulars, quad exhaust particulars on the rear diffuser and 19inch diamond minimize enable wheels. Inside, there are extra Cupra logos, Alcantara-covered seats, a leather-based steering wheel and equipment stick, and aluminium pedals and different options.Extra considerably, the Cupra Ateca options the VW Group’s EA888 2.Zero TSI engine, on this case tuned for 296bhp and 295lb ft of torque, propelling the 1632kg SUV from Zero-62mph in 5.2secs on its solution to a high velocity of 153mph. There’s a seven-speed DSG auto ‘field and variable four-wheel-drive, whereas work has been executed to the Ateca’s adaptive suspension settings.There’s additionally been appreciable tuning of the Ateca’s software program, together with a brand new Cupra drive mode. Our check machine additionally featured the elective Efficiency Pack, which amongst different tweaks contains 18in Brembo brake and bucket seats. Sure, bucket seats in an SUV.