BMW Motorrad, the two-wheeler arm of German luxurious carmaker BMW group, expects India to change into its quantity three market in Asia Pacific, China, Russia and Africa area this 12 months on the again of excellent traction for its bikes, a senior firm official mentioned Thursday. The corporate launched its all-new BMW S 1000 RR superbike on Thursday priced between Rs. eight.50 lakh and Rs. 22.95 lakh (ex-showroom), is searching for to faucet the rising inhabitants of younger bike fans in India.
“India is climbing the ladder very quick. We hope it to be quantity three this 12 months. Final 12 months it was quantity 5,” BMW Motorrad Head of Asia-Pacific, China, Russia and Africa, Dmitris Raptis advised PTI.
Additionally Learn: 2019 BMW S 1000 RR Launched In India
Presently, China is the primary nation for the corporate by way of gross sales amongst these markets. Final 12 months, BMW Motorrad offered 2,187 items of bikes within the Indian market. The corporate has, nevertheless, not made any gross sales forecast for the 12 months.
“Once we began in 2017, it was solely a small half as we had been promoting solely the massive bikes. In 2018, we had some months of the our smaller bikes (G310 vary) and this 12 months would be the full 12 months of these bikes. So positively, India is changing into extra essential for Asia-Pacific, China, Russia and Africa,” Raptis mentioned.
Elaborating on the optimism for India, he mentioned, “Within the western world, the age of massive bike riders are getting older however India is an exception as a whole lot of younger individuals are taking to using large bike.” He additional mentioned, “We’re additionally assured and actually consider that now we have the very best merchandise and we’re going to launch native merchandise yearly.”
On the all-new BMW S 1000 RR, Raptis mentioned, “The third technology, the BMW S 1000 RR has been enhanced in all disciplines. It’s now lighter, quicker, extra uncompromising and extra simply controllable than ever earlier than.”
BMW Group India appearing President Hans-Christian Bartels mentioned the BMW S 1000 RR had led to a revolution within the tremendous sport bike class proper from the outset and the all-new model will enable prospects expertise its efficiency with higher depth and immediacy than ever.
Commenting on plans for electrical bikes in India, Bartels mentioned though the corporate has merchandise in its world portfolio, it’s going to require authorities help and incentives to promote such merchandise viably.