Contained in the rise of TikTok, the video-sharing app with 1 billion downloads that is owned by a large Chinese language web firm

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tiktok

  • TikTok is a short-form video app that is grow to be one of the fashionable social platforms amongst teenagers and Era Z.
  • TikTok has greater than 1 billion all-time downloads and is owned by a Chinese language web firm known as ByteDance.
  • Here is the story of how TikTok bought its begin, and the way it’s grown right into a wildly fashionable platform.
  • Go to Enterprise Insider’s homepage for extra tales.
  • Observe INSIDER on TikTok.

One of the vital fashionable apps amongst youngsters in the mean time is a short-form video platform known as TikTok.

TikTok acts as a social community, the place customers share movies masking a variety of classes, from lip syncing to comedic skits to viral challenges. However even in the event you’ve by no means heard of the app, it is price attending to understand it. TikTok has over 1 billion all-time downloads, and its reputation and affect has solely continued to unfold.

TikTok is the product of a significant Chinese language firm, and has solely been on the scene for a couple of years. The app has gone by way of identify adjustments and gotten new options all through its historical past, however it’s all solely helped to spur its reputation to new heights.

Here is how TikTok rose to grow to be a platform launching a brand new technology of influencers and liked by teenagers:

SEE ALSO: Tips on how to use TikTok, the short-form video app Gen Z loves and that is ushering in a brand new period of influencers

Table of Contents

To hint the historical past of this extremely fashionable short-video sharing app, it is essential to notice that TikTok did not begin as TikTok.



TikTok is owned by ByteDance, a Chinese language tech firm that runs a number of fashionable social networking apps.



Consider ByteDance — headquartered in Beijing, China — as China’s Fb. Each firms personal households of fashionable social networking apps utilized by billions of individuals a day.



ByteDance is run by CEO Zhang Yiming, who based the corporate in 2012. Zhang’s identify is comparatively unknown exterior of China, however the 35-year-old CEO comes from a background in software program engineering.

Supply: Bloomberg



Zhang and ByteDance’s first product was a information aggregator app known as Toutiao. Zhang wished to create a information platform whose outcomes had been powered by synthetic intelligence, separate from China’s search engine Baidu.

Supply: Bloomberg



Since 2012, ByteDance has expanded as an umbrella for a number of fashionable Chinese language social apps. Simply this 12 months, ByteDance has launched a WeChat-competing chat app known as FlipChat, and a video-messaging app known as Duoshan.

Supply: TechCrunch



Bytedance is now price $75 billion, making it essentially the most useful non-public firm on the earth. It is recieved investments from among the largest VC companies globally, together with SoftBank, Sequoia Capital, and Common Atlantic.

Supply: PitchBook



In September 2016, ByteDance launched a short-video app in China known as Douyin. Brief-form video creation was nothing new for China’s market, however Douyin’s reputation skyrocketed. Inside a 12 months, Douyin had 100 million customers and 1 billion video views every day.

Supply: WalktheChat



Then a 12 months later, Douyin expanded exterior of China to pick worldwide markets below a brand new identify — TikTok. The platform shortly rose to high of the charts in Thailand, Japan, and different Asian markets.

Supply: KrAsia



However as TikTok began to achieve traction globally, one other short-video app was already buzzing within the U.S.: Musical.ly. Its focus was 15-second lip-syncing music movies.

Supply: Enterprise Insider



Musical.ly was first created in 2014 by Alex Zhu and Louis Yang. It was born from an thought for short-form training movies, however Zhu mentioned within the authentic thought was “doomed to be a failure.”

Supply: Enterprise Insider



The app hit the No. 1 spot within the App Retailer in the summertime of 2015, and by no means left the charts. From Musical.ly, a brand new technology of stars was created, together with Jacob Sartorius.

Supply: Enterprise Insider



When the favored video app Vine closed in October 2016, most of the recent class of younger influencers who discovered fame by posting movies turned to Musical.ly to proceed their work.

Supply: New York Instances



Then in November 2017, ByteDance bought Musical.ly in a deal valued at $1 billion. The Chinese language firm operated its two short-form video apps, Musical.ly and TikTok, as two separate platforms.

Supply: Enterprise Insider



A bit of below a 12 months later in August 2018, ByteDance introduced it was shutting down Musical.ly and merging it with TikTok. All Musical.ly profiles had been mechanically moved over to the TikTok platform. “Combining musical.ly and TikTok is a pure match given the shared mission of each experiences — to create a group the place everybody is usually a creator,” Musical.ly cofounder Zhu mentioned on the time.

Supply: Selection



For the reason that merger, TikTok has solely risen in reputation within the US. Collectively, TikTok and Musical.ly have greater than 1.2 billion all-time downloads all over the world. TikTok’s reputation within the US peaked in December 2018 with 6 million installs, in response to app analytics tracker Sensor Tower.

Supply: Sensor Tower



TikTok has helped to launch some customers to superstar degree of fame amongst Gen Z. That features Lil Nas X, whose music “Previous City Highway” gained reputation partially due to TikTok, the place the music was used for numerous movies and memes.

Supply: Advanced



Presently, the most well-liked star on TikTok is Loren Grey, who first launched her account on Musical.ly. On the time of writing, Grey had 31.eight million followers.

Supply: Seventeen




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