Citroen To Convey Again Group PSA's Legacy To India

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The Indian automobile market is undoubtedly one essentially the most profitable automobile markets right now on the planet and the current inflow of carmakers from completely different geographies like MG Motor from China and KIA Motors from South Korea simply emphasises how nicely the automotive business is doing within the nation. The most recent automotive large to enter India is Groupe PSA (Peugeot S.A.) and it has already introduced that it is going to be launching the Citroen model within the nation by 2021. The choice to enter the nation comes at a time when the group plans to discover different markets and procure about 50 per cent of its volumes from creating international locations. As a part of its enlargement plan, alongwith India, the French carmaker can also be planning to launch the Peugeot model in North America whereas model Opel will likely be making its debut in Russia.

Additionally Learn: PSA Group To Launch Citroen Model In India; First Mannequin To Come By 2021-Finish

In fact, the PSA group has been a part of India earlier than because it was promoting its vehicles in our market. The Group has had an extended affiliation with CK Birla Group that owns Hindustan Motors (HM) within the early 1990s. Peugeot, in actual fact, had later entered right into a partnership with Premier Cars Restricted (PAL) in to promote the Peugeot 309 sedan. Nevertheless, the collaboration did not final lengthy as a result of price and provide constraints coupled with insufficient demand and was referred to as off in 1997. The final we all know was that HM was promoting the venerable Ambassador model to Groupe PSA for Rs. 80 crore in February 2017 because it wanted the cash to repay money owed.

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Nevertheless, it is a contemporary inning for each the events and the announcement comes two years after PSA once more entered right into a three way partnership with the CK Birla group to arrange its infrastructure in India and is now working to launch Citroen by 2021. The JV had inaugurated a producing plant in Hosur, Tamil Nadu final yr which might manufacture as much as 200,000 items of powertrains and 300,000 items of transmissions. Groupe PSA has to this point invested round Rs. 600 crore within the plant and the car meeting plant has a goal to fabricate 50,000 items within the first yr of operation which will even embrace exports.

peugeot citroen ds india Groupe PSA is the second largest European carmaker and ninth largest on the planet.

Citroen was based by Andre Gustave Citroen in 1919 with the launch of its first model- the Kind A which scaled as much as 10,000 items simply in a yr. It additional went to turn out to be the fourth largest carmaker on the planet in 1927 producing 50,000 items yearly. Nevertheless, the volumes began tapering after World Warfare II and the model wanted some exterior assist, which is when Fiat acquired 30 per cent stake of Citroen in 1976. Three years later in 1979, it fashioned a mum or dad company- PSA Peugeot Citroen which at current is the second largest European carmaker and ninth largest on the planet. Citroen’s positioning is extra upmarket than the Peugeot much like the best way we see Volkswagen being barely premium than the Skoda. Moreover, Citroen additionally introduced its luxurious brand- DS Cars in 2009 which went on to turn out to be a standalone model worldwide in 2015 and is likely one of the arch-rivals to the German trio within the European market.

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Additionally Learn: DS7 Crossback Caught Testing In India

025sga3g DS Cars is the luxurious model below Groupe PSA.

As of now, the French carmaker hasn’t confirmed any mannequin for the India launch, however a number of crossovers and SUVs have been noticed testing right here. Lately, the Citroen Aircross C5 was noticed testing in India which, if it comes, will rival the likes of the Jeep Compass and Hyundai Creta. Furthermore, the DS7 Crossback was seen doing rounds in India as nicely which hints it’s into consideration as nicely. The DS7 Crossback competes with the BMW X1, Mercedes GLA, Audi Q3 and Volvo XC40 in European markets.


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