The Chrysler Group LLC has today revealed the interior photo of its new Mopar ’13 Limited Edition model, showcasing the stylish seat treatment and is all set to be unveiled at the coming month's Chicago Auto Show 2013. The new Mopar ’13 is best described as 'canvas for personalization and customization'.
Mopar has included various automobile-first advanced features like EVTS -Electronic Vehicle Tracking System to track the vehicle that informs the owner the car speed when driving at very fast or very far on the basis of predefined parameters, the first to introduce the Wi-Fi technology to users to configure the car as a wireless hot spot, first to introduce the Vehicle-information apps with a smartphone car information application a way to have communication with customers, first to introduce the wireless charging in cars to charge the portable devices, first to introduce in the 2011 Mopar Challenger with Drag Pak, a 500-plus cubic-inch V-10 drag-race package car and first to introduce the electronic owner manuals in a DVD and brief user-guide format and first to offer full car information kits in Spanish language.
The Chrysler Mopar ’13 limited-edition vehicle follows the Mopar ’10 Dodge Challenger, Mopar ’11 Dodge Charger and Mopar ’12 Chrysler 300.
Mopar which is made from the two words Motor and PARts was trademarked for antifreeze product in 1937. In the 1960, when the era of muscle power cars was on demand, the Mopar brand has done a great job. On the other hand the Chrysler group manufactured the racing cars like Dodge and Plymouth “package cars” installed by a exclusive high-performance parts. Mopar developed a high quality line of “special parts” for super-stock drag racers and produced its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use. The brand has also developed the technical service and customer support.
Auto Press Release 2013
Chrysler Group LLC Gives Sneak Peek Inside New Mopar ’13
January 25, 2013 , Auburn Hills, Mich. - Chrysler Group LLC released an interior image of its new Mopar ’13 limited-edition vehicle, which will be shown at next month’s Chicago Auto Show.
“This vehicle is the perfect canvas for personalization and customization,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “We couldn’t wait to get our hands on it and give it the Mopar treatment.”
The Mopar ’13 limited-edition vehicle follows the Mopar ’10 Dodge Challenger, Mopar ’11 Dodge Charger and Mopar ’12 Chrysler 300.
Mopar has introduced numerous industry-first features including:
Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with consumers
Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format and first to offer complete vehicle-information kits in Spanish
Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
Wireless charging: first to introduce in-vehicle wireless charging for portable devices
Electronic Vehicle Tracking System (EVTS): first to market with a new interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters
2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car
Brand-specific customer care telephone lines: first to offer Sunday service hours for customers
WiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network
About Mopar Brand
Mopar is Chrysler Group LLC’s service, parts and customer-care brand. With the creation of the Chrysler Group and Fiat SpA partnership, Mopar is extending its global reach, integrating service, parts and customer-care operations in order to enhance dealer and customer support worldwide. Combined with Fiat SpA, Mopar’s global portfolio includes more than 500,000 parts and accessories that are distributed in more than 130 countries. Mopar is the source for all genuine parts and accessories for Chrysler Group and Fiat SpA brands.
Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler Group and Fiat SpA vehicles — a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at www.mopar.com.
More Than 75 Years of Mopar
Mopar (a simple contraction of the words MOtor and PARts) was trademarked for antifreeze product in 1937. The Mopar brand made its mark in the 1960s — the muscle-car era. The Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with special high-performance parts. Mopar carried a line of “special parts” for super-stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use. The brand has expanded to include technical service and customer support.
Auto Press Release Source : Chrysler