What has been recognized in some circles for weeks now, can at this time be confirmed – BMW won’t take part within the 2019 New York Auto Present. The writing was on the wall for fairly a while now, with the Bavarians leaving Detroit and Chicago earlier this 12 months, similar as different automakers.
“We are able to affirm that BMW of North America won’t take part within the 2019 New York Worldwide Auto Present,” says Phil DiIanni, BMW of North America Company Communications Supervisor. “We’re continually reviewing our presence at commerce exhibits and occasions whereas concurrently additionally exploring different platforms on which to showcase the most recent BMW merchandise and improvements.”
Issues usually are not getting higher in Europe both. Luxurious carmakers Volvo and Jaguar Land Rover are skipping the Geneva Auto Present in March, but BMW, Audi and Mercedes-Benz might be current within the Swiss metropolis.
During the last 12 months, many carmakers have began to concentrate on experiential and activation occasions the place prospects have a hands-on expertise with the most recent merchandise. In the previous few years, BMW of North America hosted a multi-city nationwide driving occasion referred to as “Final Driving Expertise” (www.ude.bmwusa.com) which included autocross driving course, a BMW Teen Driving College course primarily based on this system taught on the BMW Efficiency Facilities in Spartanburg, SC, and Thermal, CA and a BMW M Automobile Management Clinic.
Are Auto Reveals a factor of the previous?
The 2019 UDE program has but to be introduced, however we’ve heard by way of unofficial sources that the scope and variety of days might be expanded.
It stays to be seen what the auto present tour will appear like sooner or later – the following main US occasion is in December in Los Angeles – however BMW will definitely be missed in “The Metropolis That By no means Sleeps.”
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