Vehicle mannequin names simply haven’t been the identical within the final…oh, let’s be type and say thirty years. Those which might be good that at the moment exist out there are both legacy nameplates which were round for many years (Ford Mustang, Volkswagen Golf, Honda Civic) or are hooked up to automobiles that might be referred to as one thing just like the Lamborghini Basura Calienté and would nonetheless have a ready record of morons with disposable earnings by the dump truck load ready to enroll in an opportunity to be accepted to buy. Some manufacturers follow an alphanumeric language that does make sense (Audi) or hardly ever is smart ( you, BMW.) And we’re fairly positive that Hyundai is simply beginning to make up names that sound fascinating…Veloster, Nexo?
Vehicle names come beneath fireplace once in a while. Take a look at the hellfire and bile that took place when the Dodge Charger returned as a four-door sedan, for instance. At present, the drama du jour comes by way of Cadillac and their foray into crossovers, the XT6. That title alone is unhealthy sufficient…as a result of it isn’t a reputation and we doubt it actually means something. That isn’t the issue that everybody is concentrated on, nonetheless. In an article by the Detroit Free Press, one of many factors of how Cadillac is “reinventing” itself as a model is a “new numerical badging system” that can begin showing on autos in 2020. Right here’s the reason in brief phrases: the quantity will signify torque, in Newton-meters, rounded to the closest 50.
Cadillac has all the time pined to be accepted on the earth market as a participant and normally will get relegated to the “American luxurious” market, usually with derision. One thing about this smacks of desperation…and a mis-step or two. Interesting to nations on the Metric program, high-quality. However rounding to the closest fifty N⋅m is disingenuous and we want Cadillac the perfect of luck explaining that setup to the typical shopper who might be attempting to determine why they’re paying practically twice for a Caddy for what they might purchase a well-heeled Chevrolet for.
However this brings up the query that will get requested every time one thing like this pops up: are all the good automotive names gone? Isn’t there a swanky resort city that Cadillac might pirate the title from? No extra animals that attraction to the market? Perhaps, since Caddy is chasing youthful prosperous consumers worldwide, they might line up with the tech aspect of the home and as a substitute of utilizing a torque measurement made up of lies, they might name the upper-end fashions the “iPaid”.
Bought any recommendations?
The put up AutoCarTechNews Query Of The Day: Are There No New Automotive Names Left To Use? Auto Reviews & New Cars on AutoCarTechNews.com.